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Increased interest in card games during the covid-19 pandemic

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The covid-19 pandemic has had major effects on the world in a number of different ways. One of them is of course that we during the last couple of years have been more or less forced to spend more time at home. To keep ourselves busy while at home, many of us are spending more time online.

A good way to pass time online is to play games. One type of games that has seen an increase in  interest since the beginning of the pandemic are card games and especially online solitaire. If you look at Google trends you can see that there has been a steady rise in the searches for ”online solitaire” since the beginning of 2020.

Screenshot from Google Trends showing the search trend for ”online solitaire”.

From January 2020 to September 2021 the searches for ”online solitaire” increased by around 80 percent in the UK. The searches for ”card games online” have also increased over the last year and a half. Worth noticing is that the searches for ”card games online” increased with 400 percent form the end of January 2020 until the beginning of April 2020. Since then searches have decreased, but there are still more searches for the term then there were before the pandemic.

59% of global search from the US and the UK

According to Ahrefs.com, 41% of all global searches for ”card games” comes from the US. But the UK surprises with 18%, minding their population of 67 million, compared to 330 million in the US.

If you break down the numbers you can see that there are also regional differences within the UK. Scotland is the region with the most searches for ”online solitaire” with Wales in a close second. England is a bit further behind and in Northern Ireland solitaire doesn’t seem that popular.

For ”card games online” Wales is number one, while Scotland and England are almost tied for second place. Northern Ireland though is far behind, with 40 percent less searches for ”card games online” compared to Scotland. Again the Northern Irish don’t seem that amused by playing card online.

Another thing worth noticing is that the searches for ”online card games with friends” increased with over 1 000 percent during March 2020. This shows that people were looking for new ways to hang out with their friends when the first restrictions were imposed.

Global demand for card games online

UK is not the only country where online solitaire has seen an increase in popularity during the covid-19 pandemic. In Sweden the Google searches for solitaire card games more than doubled between February 2020 and May 2021 according to the Swedish card game site Allakortspel.se.

And if you look globally playing card games online seems to be the thing the world was doing during the spring of 2020. The global searches for ”card games online” spiked in April last year as an effect of the covid-19 pandemic as we can see in the graphics below.

Screenshot from Google Trends showing the search trend for ”card games online”.

The questions is if card games online still will be popular even after the pandemic is over? The answer is probably yes, even though people will of course not play as much as during the height of the pandemic in spring of last year.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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