SBK Launches “SBK Betting Zone”

SBK, the sportsbook app created by Smarkets, has launched a new content hub called the SBK Betting Zone.

The SBK Betting Zone brings together leading writers from the world of sport to provide insight, betting tips, and previews, with a focus on highlighting SBK’s industry-leading odds.

In addition, the ever-growing stable of SBK horse racing ambassadors – including trainer George Boughey and jockeys Sean Levey, Nicola Currie, and Tom Bellamy – will share exclusive content on the new site.

The Betting Zone will also be the new home of the SBK Betting Podcast, hosted by Racing TV’s Jess Stafford, which provides horse racing tips and insight from experts including Ross Millar and James Millman, as well as in-house SBK tipster Tom Collins, who recently joined the company from the Racing Post.

Smarkets spokesperson Adam Baylis said: “We’re really excited to further scale up our content offering with the launch of the SBK Betting Zone. This gives us another platform to provide our users with the latest tips and insight, which they can combine with our market-leading odds.

“You can expect to see exclusive content from our brand ambassadors as well as a wider offering of podcast and video content in the coming months.”