Latest News
Betsson Sweden signs up former Swedish professional footballer, Pontus Wernbloom

In its bid to continue creating the best content within the gaming industry in Sweden, Betsson has signed up with the football star Pontus Wernbloom as its new brand ambassador. Wernbloom, who recently ended his career, will be part of Betsson’s continued investment in football and Swedish sports. Betsson already collaborates with Christian “Fimpen†Eklund for hockey and Jonas Björkman for tennis and padel.
Pontus Wernbloom, who chose to end his career at IFK Gothenburg in 2021, also played in Dutch AZ Alkmaar, Russian CSKA Moscow, and PAOK in Greece. Now a new job awaits him as a partner with Betsson, where Pontus will, among other things, be part of the company’s activation around football and several other sport-related initiatives and productions.
“This will be my first real job ever. The dream would be to do the same fun things that Betsson did with Fimpens Resa but for football. But I do not want to reveal exactly what we will be doing together. I am now really excited to start talking football instead of playing,†says Pontus Wernbloom.
“We have, for a long time, been looking for a football player with a big heart and humour. We wanted someone who fits in well with our other ambassadors and is committed to everything we do. Football is undeniably the biggest betting sport and together with Wernbloom we will continue to create the industry’s best content,†says Robin Olenius, PR manager at Betsson.
Betsson Sweden has been at the forefront of creating engaging content productions and started off in 2019 with ‘Fimpen’s Resa’ (Fimpens Journey) which has truly captured the hearts of sport enthusiasts in Sweden. Now in its fourth season this web-series has amassed more than 7 million views on YouTube alone. The new collaboration with former professional footballer Pontus Wernbloom aims to duplicate this success into the world of football and beyond.
-
Asia6 days ago
Esports World Cup Foundation Announces Strategic Partnership with Tencent
-
Africa5 days ago
Gamanza Games goes wild in South Africa with 10bet launch
-
Asia6 days ago
88 Games announces debut title ‘Kapih’; set to bring Indian folklore to global gaming landscape on console and PC
-
Compliance Updates6 days ago
ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025
-
Asia6 days ago
Maths teacher by day, gamer by night: 54 year-old Rakesh Sharma shatters stereotypes
-
Compliance Updates6 days ago
Swintt’s certified games ready to enter the Greek market
-
Asia6 days ago
Angel Group Completes Implementation of Smart Table Systems at Sands China Properties in Macao
-
Industry News2 days ago
Super Group Appoints Merrick Wolman to its Board of Directors