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Symplify and Flows sign partnership agreement

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Symplify and Flows sign partnership agreement
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Symplify, market leaders in AI driven CRM ecosystems, has partnered with the industries innovation platform, Flows, in a deal that sees both software companies leverage each other’s tech expertise.

With Symplify’s market leading CRM suite and Flows innovation platform now being seamlessly integrated, it opens up for new possibilities for CRM and marketing teams wanting to simplify their everyday work. The joining of the two platforms enable CRM and marketing teams to effortlessly utilise the data within Flows’ UI to initiate a wide range of actions in Symplify, and by doing so unlock the full potential of Symplify CRM.

We see Flows as a perfect partner that not only solves a problem for many organisations out there, but does it in a way that sits very well with our own vision and philosophy”, says Symplify’s CEO Robert Kimber and continues, “Flows is simple to use, yet handles the complexity that organisations regularly face when handling data between different platforms.” 

Over the past few years, Symplify has made significant inroads within the iGaming space and identified repeated occasions where customers struggle to handle the flow of data between a wide range of softwares and solutions.

“Partnering with Symplify is a strategic and important step for us given the many synergies between the two businesses. Pioneering technology is at the heart of this partnership and our growing client list is well positioned to greatly benefit from our collaboration” says Flows CEO James King and continues, “To be able to partner with a business as established as Symplify, who have been working across multiple industries for over 20 years is a wonderful reflection of how far we’ve come in a reasonably short time. I’m very excited to watch our partnership mature and to continue to see the different ways in which Flows is utilised.”

This partnership significantly shortens the time to market for organsiations struggling with complex integrations that are not only time consuming but also allocating valuable tech resources. Using Symplify and Flows, companies can now bridge the gap between data, idea and execution.

Flows automates key digital processes, accelerates development of enhanced digital features while building bespoke apps to solve common problems faced by operators. With Flows, organisations have full ownership of their product roadmaps, can integrate with any app or data source quickly, coordinate multiple systems, and automate workflows in real time.

This partnership allows companies using Flows to harness the full potential of Symplify CRM to manage their acquisition and retention, while utilising more than 10 channels of communication. Symplify’s wide range of personalisation features, channels, AI and ML functionality will game change its’ customers ability to fully understand and maximise their return on investment.

We are very excited to partner up with Flows and see this as a long term engagement that strengthen both our brands as this is one of the most crucial parts of working with complex solutions that require integrations, and data flowing between platforms” concludes Symplify’s CEO Robert Kimber.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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