Gaming
Flexion Acquires Audiencly for EUR 9.34 Million
Flexion Mobile Plc, the Android games distribution company, has announced the acquisition of Audiencly GmbH, a leading influencer marketing agency for the gaming industry.
Based in Germany, Audiencly is a fast-growing and profitable company with blue-chip gaming clients such as IGG, NetEase and Socialpoint. Flexion will purchase the entire issued share capital of Audiencly for a purchase price of EUR 9.34 million to be satisfied partly in cash and partly in shares. CEO and founder Adrian Kotowski will join Flexion’s management team and will be responsible for the overall management of Audiencly and the expansion of Flexion’s influencer marketing and user acquisition offering. Michael Schmidt, Co-Founder and CMO of Audiencly with 20 years of PR and marketing experience in gaming, will contribute to the group’s marketing and PR strategy. Audiencly’s strong team of 28 highly skilled gaming experts will join the Flexion group.
“This is a game-changing acquisition for Flexion and our first step into a wider market with a broader service for game developers. The influencer marketing space is estimated to be worth USD 13.8 billion, and it is growing fast making it popular with mobile game advertisers. Adding influencer marketing will provide a huge opportunity as it creates a truly unique offering for game developers. We expect that Audiencly’s expertise and business model will augment Flexion’s growth as we can now help game developers reach new audiences of high paying users. It’s never been more difficult for mobile game developers to find paying users, especially as Google and Apple make more changes to their platforms. We believe that Flexion’s expanded offering will be very well received by both game developers and store partners,” Jens Lauritzson, CEO of Flexion, said.
“User acquisition in gaming is becoming more sophisticated and requires a broader approach across multiple channels. Influencer marketing is the most authentic way to acquire loyal customers. Audiencly’s campaign and creator-centric approach for gaming brands has a strong impact on user acquisition processes and complements other customer acquisition channels. We have built Audiencly with focus on our gaming customers and their individual needs. The merger with Flexion allows us to integrate even deeper into the customer journey and optimise return on investment (ROI) for our joint gaming clients,” Adrian Kotowski, CEO of Audiencly, said.
“Together we will be able to take advantage of clear market synergies while providing a broader and richer service to top grossing games developers around the world. This will strengthen Flexion’s business model with higher growth and improved margin,” Jens Lauritzson said.
Gaming
ZITRO LAUNCHES MERGING FU POTS
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Asia
Mythpat, GamerFleet, Piyush Joshi Gaming: India’s popular Minecraft Players Gear Up for the Ultimate Battle in Creators Rumble
Get ready to dive into an electrifying, one-of-a-kind gaming spectacle as India’s most talented gamers face off in the much-anticipated Minecraft tournament titled Creators Rumble, an initiative by OP Gaming, a subsidiary of OpraahFx. This event is set to bring together India’s top Minecraft creators, who will challenge each other and display their mastery over the game in a thrilling competition spanning three rounds which includes Parkour, MLG and PvP.
This event marks the first time that India’s top Minecraft influencers and gaming creators unite in an official tournament format, bringing fans and players alike a whole new level of excitement.
Divided into six teams of four members, they will face off across action-packed Minecraft rounds designed to test every skill—from strategy and creativity to adaptability and teamwork.
Mythpat aka Mithilesh Patankar, one of India’s leading Youtuber and gaming influencers, shared his excitement saying, “Creators Rumble will be a chance to bring the Minecraft gaming community closer, strengthening bonds among creators and igniting excitement for both fans and gamers. India has a huge Minecraft fanbase, and this tournament will introduce even more gamers to the fun of Minecraft.”
The inaugural edition of Creators Rumble will tap into Minecraft’s worldwide popularity, which has grown steadily since its release. In October 2023, Mojang Studios, the game’s developer, revealed it has sold over 300 million copies, making Minecraft the best-selling video game in history. Players of all ages continue to be captivated by its open-ended gameplay and limitless creative potential, where they can build worlds and structures limited only by their imagination.
Anticipating the prospects Mansi Gupta, Chief Business Officer at OpraahFx, emphasized on the industry impact saying, “India’s gaming landscape is thriving, and we believe that the nation has the potential to emerge as one of the world’s biggest pools of gaming talent. The Creators Rumble is a platform for growth, not only for seasoned players but for the entire creator economy. We’re here to support these creators as they captivate audiences with their talents in Minecraft.”
The Creator’s Rumble will see iconic players Mythpat (Mithilesh Patankar) and Gamerfleet (Anshu Bisht) showcasing some exhilarating gaming experience joined by popular gaming creators, Piyush Joshi Gaming (younger brother of popular Indian YouTuber, Sourav Joshi), AndreoBee (Naveen Yadav), MC Addon (Dipanshu Prajapati), PSD1 (Prathamesh), Harshita (Harshita Shukla), ShadowShooter (Pankaj Kumar Sahoo), I.M.Kopi (Bibek Jung Kunwar), Proboiz (Paresh Solanki), Mr Lapis (Jitender Kumar), GameBeat (Nitin Tyagi), Risible Twins (Kartik and Kunal), Yug Playz (Yug Thakkar), Agnit Plays (Vinit Aggarwal), GamerJatin (Jatin Makhija), Spunky Insaan (Harshit Nema), Pahadi Gaming (Lokesh Karakoti), DevXD (Pankaj Dev), Ro9nie (Rohan Chhabra), Sidh4rth (Siddharth), CassalFx (Shrey Patel) and Dattrax Gaming (Harvest Dewangan).
With this monumental event, OP Gaming aims to further solidify India’s role in the global gaming landscape and showcase the extraordinary creativity and camaraderie of the Minecraft community.
The tournament is scheduled to take place on November 22 (Friday) and will be streamed live on the OP Gaming YouTube channel. Six teams – Team Redstone, Team Gold, Team Emeralds, Team Shulker, Team Amethyst, and Team Diamonds, will compete in a series of thrilling challenges, vying for the prestigious title and showcasing the finest Minecraft talent in India.
Gaming
THE BATTLE OF POLYTOPIA RELEASES NEW AQUARION SPECIAL SKIN IN LATEST UPDATE
Midjiwan, the award-winning independent studio behind The Battle of Polytopia has today released a new Aquarion Special Skin, additional language options and balance updates to the recently reworked Aquarion tribe. Players will dive deep into the Ritiki Marshlands encountering a lost Aquarion outpost with the new skin known as “The Forgotten”.
Long ago, when the Aquarion Empire vanished beneath the waves. One remote outpost in the swampy atolls lost all contact, leading its inhabitants to believe they were the last of their kind. This forgotten tribe evolved in isolation, adapting to the marshy landscapes with squid-like appendages and unique abilities to command the swamp and its creatures.
Using the unique abilities of “The Forgotten”, players can build on water, summon giant squids, create speed enhancing bubbles, ride crocodiles, tame toads, and traverse their marshy terrains with ease.
In addition, the latest update to the game now offers expanded language options: Hindi, Indonesian, Malay, Polish, Thai, Turkish & Vietnamese.
Christian Lövstedt, CEO of The Battle of Polytopia, commented: “I feel that this skin is one of the best we’ve created and has quickly become my personal favourite. Additionally, we have added Bubble Tech to the Aquarion Waterways, making that tribe even greater. With expanded language options and new gameplay mechanics, we’re inviting players to dive into the rich lore and strategy that make the Battle of Polytopia truly special.”
To celebrate the launch of the new update, Midjiwan hosted an exclusive livestream event, offering fans a unique look behind the scenes, live gameplay, and discussions with the development team – the livestream is available to watch now: The Forgotten livestrea m by Midjiwan.
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