Latest News
GOAT Interactive Chooses Optimove as CRM Marketing Solution to Maximize Customer Lifetime Value
GOAT Interactive, the online betting and gaming operator, announced today a new partnership with Optimove, the leading CRM Marketing platform for the iGaming market. The Partnership demonstrates GOAT Interactive’s strategic investment in its ability to seamlessly orchestrate customer communications and personalization at scale across multiple channels by leveraging Optimove’s AI-mapped CRM Journeys.
GOAT Interactive, which focuses on the African market and counts Premier Bet and Premier Vegas as its core B2C brands, provides marketing consulting services to a portfolio of iGaming operators in various markets. The company fuels the rapid growth of African operators, such as Premier Bet.
Optimove’s CRM Marketing hub will enable the operator to create and maintain a single, 360-degree customer view, ensuring a personalized experience for each player. With Optimove’s AI-mapped customer journeys, operators will be able to orchestrate real-time and scheduled interactions, maximize player LTV, and measure the incremental impact of each player interaction.
âWeâre delighted to partner up with Optimove to super-charge our operatorsâ CRM Marketing capabilities,â said Rich Lee, Director of Online Marketing and Sales at GOAT Interactive at GOAT. âThe ability to create better, deeper relationships with each and every one of our players is key for us and our operator portfolio. Optimoveâs differentiated CRM Marketing capabilities will allow our operators to fuel continuous growth by ensuring each player gets maximum value from every interaction, thus improving Customer Lifetime Value and the overall bottom line.â
âWeâre excited to be selected by GOAT Interactive as their CRM Marketing solution,â said Motti Colman, Senior Director of Sales at Optimove. âA customer-centric approach to marketing is critical in the iGaming space. The only way to perfect that approach is gaining the ability to orchestrate personalization at scale and ensuring each player receives the best possible message, at the right time, via the optimal channel. We’re looking forward to helping GOAT Interactive use these capabilities as a growth driver for the business.”
Optimove will be showcasing its CRM Marketing Platform during ICE London, April 12-14 booth N5-210.
Latest News
ELA Games Welcomes Ewa KaĆșmierska As MD
ELA Games, a pioneering game supplier studio, is pleased to announce the appointment of Ewa KaĆșmierska as Managing Director. This strategic leadership hire marks a pivotal moment in the studio’s journey, positioning ELA Games for accelerated growth and increased market penetration within the competitive iGaming sector.
Ewa brings over 15 years of senior leadership expertise, having successfully steered a game studio through periods of sustained growth and innovation. Her proven track record as a former Chief Executive Officer at multiple iGaming brands will be instrumental in driving ELA Games’ ambitious roadmap. Ewaâs appointment aligns with the studioâs commitment to excellence and reinforces its mission to deliver an exceptional portfolio that resonates across global markets.
ELA Games is gearing up for an impactful 2025, with Ewa at the helm to guide the studioâs expansion strategy. Her leadership will support the studio’s initiatives in establishing a strong market presence and enhancing product development to meet evolving industry demands.
Ewa commented on her new role, stating, âJoining ELA Games presents an incredible opportunity to lead a talented team with a clear vision for growth and innovation. ELA Games has the potential to become a leading force in the industry, and I am excited to contribute to its journey toward building a unique and influential gaming portfolio.â
The addition of Ewa KaĆșmierska to ELA Gamesâ executive team underscores the studioâs dedication to robust growth and strategic excellence. With this leadership move, ELA Games is poised to strengthen its position as a premier game supplier in the iGaming landscape.
Latest News
Week 45/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Tom Horn Gaming invites bold adventurers to join Max Gold, the fearless explorer, as he delves deep into faraway lands, seeking hidden treasures, legendary jackpots, and mysteries waiting to be uncovered. With an array of exciting features, including the Hold & Win bonus game with jackpots and respins, shatter mode with increasing multipliers, stake booster, and bonus buy, Max Gold.
PopOK Gaming is thrilled to announce the release of its newest slot game, Spinosaurus â a captivating 3Ă5 slot that transports players back to the thrilling age of dinosaurs! With vibrant, colorful visuals and dynamic gameplay, Spinosaurus features the iconic, mighty dinosaur as your guide on an adventurous quest for massive wins. Players can immerse themselves in prehistoric excitement while aiming for incredible rewards.
Belatra Games has launched its pirate-themed title, Tortuga Codex. This 5Ă4 slot casts players on a journey on the hunt for untold riches buried on a mysterious island. A Skull symbol acts as the Wild and will substitute for any other symbol to increase the chances of a win. An intriguing element to the game lies in the Additional Reel feature which sits above the main frame. Itâs in sync with the main reels, displaying Wild symbols, special pirate icons, and numbers from one to nine.
Vibra Gaming has unwrapped its latest release, Candy Loop, where if players trigger the Candy Round bonus they can max their win by up to 5000x in a game for all sweet-toothed slot fans. Set within a backdrop of clouds and sugar players will lap up this delicious classic three-stepper slot mechanic packed with sweet bonuses, free spins and wilds.
Zillion Games is thrilled to announce the release of Egyptâs Moon, a high-volatility slot that invites players to journey through the mysteries of ancient Egypt under a mesmerizing nighttime sky. Featuring Cleopatra, hidden treasures, and the essence of Egyptâs rich mythology, Egyptâs Moon promises an enthralling experience set against a captivating backdrop. This slot game offers players 25 paylines and an RTP of 96.75%, delivering both excitement and reward.
Having made a big splash with its popular Aqua Lord slot back in 2022, innovative software developer, Swintt, is preparing to dive beneath the waves once more in an action-packed sequel that now features new and improved Pearl Respins and even bigger prizes. Played out across five reels and ten fixed paylines, Aqua Lord 2 picks up where its predecessor left off by once again plunging players into a world of sunken treasures where sticky pearl symbols hold the key to unlocking huge wins of up to 6,000x the bet and two incredibly rewarding features.
Amusnet has released Extra Crown Dice. This latest addition to Amusnetâs online casino portfolio is a majestic dice slot filled with thrilling features. This 5-reel, 10 fixed lines dice game is based on one of the video slots, with redesigned symbols to look like dice. The kingdom of Extra Crown Dice is full of excitement with dice, sevens and eights, where fortunes await those bold enough to seize them. The Star and the Fleur-de-lis symbols are the Scatter symbols boosting the playerâs winnings.
The dazzling dancefloor of Piggy Blitz returns with Piggy Blitz Disco Gold, the latest 6Ă4 online slot sensation from Playân GO, boasting immersive features and endearing characters. The dancefloor is calling, and itâs shining brighter than ever! Piggy Blitz Disco Gold takes players back to the groovy days of the 1970s â where neon lights and disco beats set the stage for high-energy spins and big-time wins. Our favourite pigs are back, bringing glittering Cash Coins and the exclusive Gold Piggy Feature to this glitzy slot adventure.
Booming Games is going for goal with its first-ever instant win title, Ronaldinho Scores Shoot & Win, as it continues to leverage its partnership with the international footballing icon. Players step into the football boots of Ronaldinho and experience the thrills and excitement of trying to beat the keeper. Each shot the player takes could mean a big prize â there are 16 prizes in total with each kick potentially delivering at least 3 instant rewards.
Asia
VSPO, the largest esports company in Asia, rebranded Hero Esports to support global growth strategy
VSPO, the largest esports company in Asia, is pleased to announce that it has officially been rebranded Hero Esports, aligning with its domestic brand and, in doing so, supporting its international growth strategy.
The company announced its intention to rebrand alongside the appointment of Dino Ying as Executive Chairman and Danny Tang as CEO on 8 October 2024.
The unveiling of Hero Esports marks a pivotal moment in the companyâs history. For nearly a decade, the business has been the leading esports tournament operator and content creator, investing in and shaping the industry to drive innovation and excellence. Most recently in September 2024, the company launched the Esports Asian Champions League (ACL), which is Asia’s premier international, multi-title esports tournament. As a key figure in the esports industry, Executive Chairman Dino Ying will play a vital role in growing the ACL alongside working closely with international governing bodies, including the International Olympic Committee and the Esports World Cup Federation, to elevate the industry more broadly. The global esports market is projected to grow from $54 billion in 2023 to $98 billion by 2028, according to a report by Frost & Sullivan.
The companyâs new brand is supported by a refreshed Mission, Vision and set of Values to help employees of Hero Esports work towards common goals and ensure quality throughout the business. Hero Esportsâ mission is to âEmpower esportsâ, supported by its vision to âcreate the premier esports experience of the futureâ. Hero Esportsâ values, which are based on inclusion, diversity, transparency and a passion for esports, have provided a strong foundation for the companyâs continued expansion.
Danny Tang, CEO of Hero Esports, said: “Today marks a significant milestone for Hero Esports as we continue our growth trajectory to become a leading international esports organization, driven by a clear mission, vision and set of values. Hero Esports is well positioned to identify and develop new opportunities both domestically and internationally, and we look forward to aligning our expansion with an equally fast-growing esports industry.â
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