Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Latest News

Kambi appoints Cecilia Wachtmeister as Chief Commercial Officer

Published

on

Kambi Group plc signs long-term sportsbook platform and front end agreement with Svenska Spel Sport & Casino
Reading Time: 2 minutes

 

Wachtmeister leads new look commercial team with trio of SVPs also named

Kambi, the world’s leading sportsbook provider, has strengthened its high-performing commercial team with the appointment of Cecilia Wachtmeister as Chief Commercial Officer.

Wachtmeister previously held the role of EVP Business and Group Functions at Kambi, a position she assumed in 2019 upon joining the Kambi’s Executive Management team. Wachtmeister also served on the Kambi Board from 2017-19.

Before joining Kambi, Wachtmeister enjoyed a distinguished 25-year career at telecommunications giant Ericsson AB, where she held a number of senior management roles across functions including business development, sales and strategy.

In her latest role at Kambi, Wachtmeister will lead a strengthened commercial team, with the promotions of Sarah Robertson, Jamie McKittrick and Veena Dhesi to SVP Sales, SVP Commercial Operations and SVP Partner Success respectively.

Dhesi is the latest addition to Kambi’s senior commercial team having joined in 2021 from leading corporate research and advisory firm Gartner, where she spent more than eight years, including in her most recent position as Director, Sales Growth Programs.

Dhesi is joined on Kambi’s senior commercial team by SVP Sales Sarah Robertson, who has more than 10 years’ industry experience, and SVP Commercial Operations Jamie McKittrick, who has worked in sports betting for more than two decades and joined Kambi last year from B2C operator Entain where he was Group Head of Commercial.

Wachtmeister commented: “With a market-leading product and partner-first focus, it’s no surprise Kambi has enjoyed great success in recent years.

“Even though we are on a steep growth trajectory, we’ve barely scratched the surface of what’s possible which is why I’m looking forward to working with my talented commercial team to ensure Kambi can capitalise on the many exciting opportunities that lay ahead.

“It has already been a busy start to the year with the signings of MaximBet and NorthStar Gaming and I am confident we have the right team and product in place to build on this success in 2022 and beyond.”

In January, Kambi entered into a multi-year sportsbook partnership with MaximBet, a sports betting brand owned and operated by Carousel Group, a privately held licensed sports betting and casino operator.

In February, Kambi also struck a long-term partnership with NorthStar Gaming Inc. to provide its high-performance online sportsbook to the Canadian operator.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.