Industry News

Allwyn Completes Rebranding from Sazka

Published

3 years ago

May 30, 2022

Niji Narayan

Reading Time: < 1 minute

Lottery operator Allwyn – formerly Sazka Group – has changed the legal names of four of its companies to align with its rebranding.

Sazka rebranded to Allwyn in December 2021, to reflect its shift in focus from lottery operations to a global gaming business.

Sazka Entertainment AG will now be known as Allwyn AG, while Sazka Group will be known as Allwyn International.

The names of Allwyn International’s subsidiaries, which operate across Europe, have not changed.

Two of the operator’s service companies – Sazka Group CZ and Sazka Group UK Limited – have been renamed to Allwyn Services Czech Republic and Allwyn Services UK Ltd respectively.

Allwyn stressed that just the legal names have changed and the ownership structure remains the same.

“We have decided to rename our key entities’ legal names to align with our new Allwyn brand. Our games will continue to be offered under the iconic local brands which our customers love,” Robert Chvátal, CEO of Allwyn, said.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.