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Why Is The NBA Very Popular?

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Ever been a lover of basketball? You must have known that the National Basketball Association traced back to the early 90s. It is the most popular basketball league in the United States and worldwide.

It is one of the few sports with a huge fan base of approximately 2.3 billion globally, comprising both the male and female gender. Generally, the NBA contributes about $10 billion to the annual revenue.

Basketball is considered to be a male-dominant sport due to its physical nature, just like soccer and football. The rising interest in the game has compelled this league to be the most-watched sport worldwide.

We will be sharing a few reasons for the popularity of the NBA, which has impacted even the Odds to Win NBA Finals.

With that being said, let’s begin!

Global Reach

The NBA is a diverse league having players from various countries worldwide. It also has fans worldwide, and its global standing has made it such a rich league.

The rise of the superstar player Michael Jordan skyrocketed this league to its global standing. The NBA saw the growing popularity of Michael in the 90s as what was needed to be a dominant league in the basketball and world sports scene globally. This made the league organizers continue promoting themselves internationally to get there.

Additionally, the Olympics is another huge sports platform that promotes basketball. When NBA stars perform on the world stage, it gives basketball lovers reasons to tune in and watch NBA games.

Shorter Time Limit

For some time now, football has been the USA’s favorite sport, but the game is too long compared to basketball. In a world where things tend to happen fast with the help of technology and social media, dedicating over three hours to watch the game of football to the end seems tiring.

Basketball, in contrast, takes just two hours to finish; it is exciting to watch because of its end-to-end nature.

This exceptional factor tends to bring new viewers to the basketball game, especially within the age range of 18 to 49. Tickets to basketball matches are easily sold, citing an instance from last season where 95% of the entire ticket was sold, with 741 stadium sell-outs.

Branding

When it comes to branding, NBA does more compared to other sports. The league markets its star players, making them household names. Endorsements are major sources of income for players as they add value and make leagues and players marketable.

This league attracts top companies like state farm, Verizon, and other popular technology companies like Microsoft as sponsors. Top companies want to associate with the NBA brand as they see it as profitable. Not only does the NBA serve as a medium of revenue generation, but it also contributes to the league’s rich portfolio.

Additionally, the NBA dominates seasons with events like Christmas Day matchups and quality opening nights. The NBA also gets high TV ratings in postseasons.

Scoring

This is one of the reasons for the popularity of the NBA. Firstly, the gameplay and scoring system pose basketball as the top-scoring league among other major sports.

Constant scoring in the match makes the NBA quite exciting to watch. Here the action is constant, making it more different from other sports. The latest trend is the three-point shots. In most games, teams score at least 100 points each.

Generally, the scoring system and the priority placed on offensive output make NBA very popular.

Athleticism

Some of the most athletic players in the world are the NBA players. They are considered world-class athletes proven in the end products, with their wild and exciting moves in almost every possession. Basketball players sprint, juke, jump, and shoot the ball falling backwards.

No other sport can compete when it comes to physical activity in the game of basketball. The physical nature of the game is far more different from other sports. Players can be physical in the form of backing another player, drawing a foul, and a few more. In Postseason football matches, the physical play tends to be heightened, making it the most thrilling to watch.

Conclusion

Every basketball player wishes to join the NBA compared to other leagues in the world. It is without doubt the leading basketball league in terms of quality, endorsements, and salaries paid. The few reasons stated above should make you understand that NBA is the most popular league in basketball.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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