eSports
BLAST to launch new esports collection with Nike branded apparel

Collection will look to celebrate gaming culture through an esports-inspired apparel line
Esports entertainment company BLAST has launched an esports-inspired Nike branded apparel collection.
The BLAST and Nike branded collection will look to encapsulate gaming culture and lifestyle through spotlighting and celebrating the people and personalities behind esports – from the talent and players, all the way through to the unsung heroes behind-the-scenes.
The collection will incorporate the iconic colours and design of BLAST Premier with the Nike emblem and will include a t-shirt, cap, hoodie and jersey.
Faye Marlborough, Head of Create Solutions at BLAST, said: “Our ambition is to work with the most reputable brands in the world, and they don’t come much bigger than Nike. Gaming has become a lifestyle over the last few years with the rise of esports, we are excited to be able to encapsulate the passion and uniqueness associated with competitive gaming through this collection.â€
The apparel line will be launched and made available for general sale in August during the BLAST Premier Fall Groups (19-28 August).
BLAST Premier is the world’s leading Counter-Strike tournament series, hosting the best players and teams, offering opportunities to regions across the globe and crowning the world champions of CS:GO. Up to 32 of the world’s best teams take part in the seven BLAST Premier events across the year with a combined prize pool of $2,475,000 on the line.
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