Latest News
SPOTLIGHT SPORTS GROUP ANNOUNCE NEW FOOTBALL CONTENT PARTNERSHIP WITH SKY BET AHEAD OF THE NEW SEASON

Spotlight Sports Group (SSG), a world-leading technology, content and media company, has announced it will build, host and manage a start-of-season microsite for Sky Bet.
The site is delivered via Spotlight Sports Groupâs in-house technology and is integrated into Sky Betâs desktop site and native app. The site will contain editorial content and dynamic data visualisation from Sky Betâs annual Fan Hope Survey with YouGov. In addition to the main survey, fans can have their say on the new season via an embedded mini-survey.
The microsite is designed to engage customers ahead of the big kick-off in August and will showcase the results from each team in the Premier League and the Championship. The user experience is enhanced with content from Spotlight Sports Groupâs team of football experts, including in-depth team-by-team analysis, a look at new signings and the best bets for the upcoming season, including season-long RequestABets.
This latest project follows the recent launch of the Swedish Svenska Spel Winter Olympics microsite and the Cheltenham Festival microsite for Skybet, showcasing Spotlight Sports Group’s versatile technology, content and language offering.
Discussing the launch and the plans for more event sites this year, Spotlight Sports Group head of UK and Ireland sales, Daniel Smith said:
âThis site really demonstrates our industry-leading tech, our array of proprietary data and content creation capabilities. Weâre delighted to be working alongside one of the leading operators in the UK ahead of the new football season. Building and managing the microsite means we take the stress from their product teams.
âItâs a huge year of sport including the World Cup in November and our aim is to support our customers with tech and content while they can be creative with their marketing campaigns without jeopardising product roadmaps.ââ
Echoing Smithâs comments Sky Betâs head of marketing strategy and planning, Andrew Mook:
âWeâre excited to be working with Spotlight Sports Group, the work they produced for the Cheltenham microsite proved to grow engagement and gave users an excellent customer experience. The Fan Hope Survey is unique and really resonates with fans at the start of the season. Having a bespoke microsite really gives our content a place to live and breathe, engaging customers at a vital period as we build momentum towards a winter World Cup.â
To find out more about Spotlight Sports Groupâs turnkey technology, expert content and dedicated event microsites visit: spotlightsportsgroup.com
-
Asia4 days ago
Jetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain
-
Latest News5 days ago
Roobet Promo Code: Redeem âWRD100â Now to Get a Free Money & Cashback
-
Latest News5 days ago
Regulatory Roadblocks: The Future of Sweepstakes Gaming in the U.S.
-
Latest News5 days ago
Recently Released Slot Games Worth Checking Out
-
Africa5 days ago
Gaming Corps Expands African Presence with KingMakers Partnership
-
Latest News5 days ago
UK Gambling Commission Flags Deepfake-Fueled Money Laundering Threats in Online Gambling Sector
-
Latest News4 days ago
ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All
-
Latest News5 days ago
PG Soft debuts Doomsday Rampage slot