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FansUnite Signs Definitive Licensing Agreement with Welsh Bookmaker Dragon Bet

Published

3 years ago

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Reading Time: 2 minutes

 

FansUnite Entertainment has announced that it has entered into a definitive licensing agreement dated July 11, 2022 with prominent Welsh bookmaking services provider Lovell Brothers Limited, owners of Dragon Bet, to launch a new online sports betting platform, dragonbet.co.uk, powered by FansUnite’s Chameleon iGaming solution. The term of the agreement is three years.

Dragon Bet serves as the digital brand of John Lovell Racing, a prominent bookmaker in Welsh racing and gambling that began operations over 50 years ago and is currently active in 16 racecourses across Wales and the south of England.

As previously announced in April 2022, FansUnite will license its Chameleon white-label betting software to Dragon Bet for a new digital wagering portal that will include betting products that are customised for Welsh sports betting fans. Dragon Bet plans to grow a strong digital footprint in Wales and become the leading bookmaker within the region. And with Wales reaching the World Cup for the first time since 1958, the excitement around local sports is at an all-time high.

“We are pleased to enter into a licensing agreement with the Lovell family to build the online wagering platform for Dragon Bet. Given the growing popularity of online betting, the Lovells have created a new digital brand to deliver a tailored array of iGaming solutions, powered by our robust technology. Their rich history within the Welsh racing and betting community, coupled with their large customer network makes them a perfect fit for our Chameleon iGaming platform and we look forward to working with them,” Scott Burton, CEO of FansUnite, said.

“Our goal is to provide Welsh customers with seamless digital access to our flagship products. Throughout multiple decades, we have built a loyal customer base in Wales and we intend to deliver a comprehensive betting platform that is tailored to our customers’ preferences and engrained with our longstanding identity and culture. We are excited to see our brand launch on FansUnite’s platform,” David Lovell, Director and Co-Founder of Dragon Bet, said.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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