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Yggdrasil and Reflex Gaming roll out Emerald Isle-inspired hit, Dublin Up DoubleMAX ™

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Yggdrasil and Reflex Gaming roll out Emerald Isle-inspired hit, Dublin Up DoubleMAX ™
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Yggdrasil and Reflex Gaming have prepared for an Irish extravaganza in their latest release, Dublin Up DoubleMAX™.

The 5×3, 25 payline title is set in an enchanted forest where a green-bedecked fairy awaits, while cascading wins are also present in the game that features Yggdrasil’s proprietary Game Engagement Mechanic (GEM) DoubleMAX™.

After every win, all winning symbols are removed and at least one extra wild is added to the reels, while the multiplier in the base game doubles. This process can continue until no more wins are possible, with the potential for massive wins as the multiplier climbs. The count resets when a losing spin occurs.

When three or more bonus symbols land, the Free Spins feature is triggered, awarding at least seven spins. This can also be gambled for even more win potential before entering the bonus.

In the bonus, the multiplier count does not reset, leading to enormous chances to win, while the game boasts a max win of 20,024x.

In certain regions, players can progress directly to the bonus with the buy feature. In base play, users can also trigger the Lucky Bet option, increasing the chances of triggering the bonus for a stake increase.

The game is the latest title released in partnership with Reflex Gaming, following Eye of Persia 2.  The new launch is part of the YG Masters portfolio, powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.

Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Dublin Up DoubleMAX™ is an exciting new release from Reflex Gaming incorporating one of our most intense GEMs.

“With a multiplier that doubles for every win, huge rewards are possible in this ultra-high volatility creation.”

Mat Ingram, CPO at Reflex Gaming, said: “Working with Yggdrasil allows us to bring exciting concepts to bear with our unique graphical style and approach to gameplay.

“Combining cascading wins, a max payout of 20,024x and an Irish theme, we feel like Dublin Up DoubleMAX™ has all the ingredients to be a smash hit.”

Industry Awards

Casino Guru Awards introduces “iGaming Changemaker of the Year” category

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Casino Guru Awards introduces "iGaming Changemaker of the Year" category
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Casino Guru is proud to announce the 3rd annual Casino Guru Awards, launching with open nominations and a landmark addition: the iGaming Changemaker of the Year category. This prestigious new award highlights individuals who have made a lasting, positive impact on the online gambling industry through exceptional leadership, innovation, or meaningful projects.
This year’s awards reflect Casino Guru’s ongoing commitment to inovation, fairness, transparency, and social responsibility in iGaming. For the first time, the winners will be celebrated during a glamorous live awards ceremony on June 6, 2025, at the iconic Hilton Hotel in St. Julian’s, Malta. The evening will bring together industry leaders, media partners, and stakeholders for a formal dinner, networking opportunities, and an exclusive after-party at the stunning Level 22 lounge.
About the iGaming Changemaker of the Year Category
The new iGaming Changemaker of the Year category focuses on individuals who have driven transformative change within the iGaming industry. Nominees are invited to submit evidence of their influence through successful projects, initiatives, or other significant contributions. The judging panel, comprised of Casino Guru experts and external specialists, will evaluate the nominees based on the measurable positive outcomes of their work and the impact on the wider industry.
Daniela Sliva, PR & Creative Project Director at Casino Guru, emphasized the importance of this new award: “This category honors those who inspire progress and innovation. We believe that by recognizing changemakers, we not only celebrate their achievements but also encourage others to strive for excellence in the iGaming sector.”
Additional Categories for 2025
The Casino Guru Awards 2025 introduces another new category, Players’ Choice, where players will vote directly for their favorite game provider, ensuring a transparent and authentic winner. The complete list of categories includes:
  • The Fairest Bonus Policy
  • The Fairest General Terms & Conditions
  • The Most Impactful Social Responsibility Initiative
  • The Best Implementation of Responsible Gambling Tools
  • The Most Transparent Casino
  • The Most Effective Handling of Complaints
  • The Most Ethical Approach to Marketing
  • Players’ Choice
  • iGaming Changemaker of the Year
  • Voice of the People
Applications are open until February 28, 2025, followed by shortlisting and public voting for select categories, including Players’ Choice and Voice of the People.
Don’t miss the chance to celebrate iGaming’s brightest stars.
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EveryMatrix Press Releases

EveryMatrix, BetBlocker and the Responsible Gaming Foundation Malta join forces to translate BetBlocker into Maltese

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EveryMatrix, BetBlocker and the Responsible Gaming Foundation Malta join forces to translate BetBlocker into Maltese
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Supporting safer gambling in Malta is the focus of a new partnership between EveryMatrix, BetBlocker and the Responsible Gaming Foundation. The collaboration will see BetBlocker expand its services to include a Maltese version of its award-winning blocking software.

This project is launched as part of European Safer Gambling Week 2024 to provide both an additional tool to support Maltese players looking to manage their access to gambling and to raise the profile of the free, anonymous to use, service BetBlocker provides within one of the key international hubs for the igaming industry.

Duncan Garvie, Founder and Trustee for BetBlocker, said: “One of the biggest challenges for BetBlocker is ensuring that a technologically complex app is as simple as possible for users to set-up. Currently, BetBlocker can take a user from download to blocked in under 2 minutes.

But that is only the case where the user finds the set-up instructions easy to engage with.

Where a user is able to access BetBlocker in the language that they are most confident in, the chances of them converting to an active block is far higher.

We’re really grateful to EveryMatrix and the RGF for their partnership on this project. It significantly improves the options for Maltese players and will go a long way in terms of raising awareness of the support that BetBlocker offers amongst MGA licensees.

We hope that in the future, the MGA will advance their player protection standards with the inclusion of requirement for licensees to signpost blocking software to ensure players are aware of this option.

Jake Cachia, Head of Compliance, EveryMatrix, added: “We’re delighted to be able to support BetBlocker and the RGF with this important initiative in Malta, particularly in time for Safer Gambling Week.

EveryMatrix is proud of its commitment to safer gambling and player protection while producing market leading gaming solutions, and partnerships such as underlining how crucial it is to keep making a difference.

Kevin O’Neill, General Manager for the Responsible Gaming Foundation, shared these thoughts on the project: “The Responsible Gaming Foundation is proud to collaborate with BetBlocker and Everymatrix on this initiative, furthering our mission to support safer gambling practices in Malta.

Translating BetBlocker into Maltese is a significant step towards accessibility and inclusivity, ensuring that players can effectively manage their gambling habits in their native language.

This project demonstrates the power of partnerships in enhancing player protection and underscores the importance of providing players with tools that promote responsible decision-making. As we launch this initiative during European Safer Gambling Week 2024, we remain committed to contributing to an environment where innovative solutions, such as BetBlocker, can meaningfully impact safeguarding our community.

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Latest News

IBIA Upgrades Technology Platform to Strengthen Global Betting Integrity Efforts

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The International Betting Integrity Association (IBIA) has today announced a significant upgrade to the technology platform that supports its global integrity monitoring network. This enhancement will provide IBIA and its growing membership with access to advanced tools designed to safeguard regulated betting markets, protect consumers, and maintain the integrity of sporting events around the world.

The technology upgrade, developed in partnership with Bluehouse Technology, has been specifically tailored to meet IBIA’s operational needs. It streamlines the process for identifying and reporting suspicious betting activity, enabling a faster and more efficient response to potential integrity threats. The platform upgrade is part of IBIA’s ongoing commitment to investing in technological resources to combat betting-related manipulation.

The new platform enhances the ability to monitor for suspicious activity, improve data analysis, and share actionable insights with key stakeholders. That includes access to specific monitoring and alert data streams for key stakeholders, such as gambling regulatory authorities, thereby significantly improving interaction and cooperation that supports important investigatory activity. This improved collaboration will play a pivotal role in supporting investigations and reinforcing trust in the integrity of global betting markets.

Khalid Ali, CEO at IBIA, said: “IBIA’s new integrity technology platform provides enhanced functionality and greatly improves our ability to analyse our members’ customer account level data, which covers over $300bn in betting transactions annually, to identify and report suspicious betting activity. The upgrade allows us to provide a technological platform that keeps pace with the integrity requirements of our growing membership and the scope and scale of the market data we receive across our wider intelligence network. It will be a key pillar in our ongoing efforts to protect the integrity of sporting events and regulated sports betting markets globally.”

Sharmila Pillai, Director at Bluehouse Technology, said: “We are thrilled to have worked closely with IBIA to develop this new monitoring and alert platform. Our team worked hard to ensure the project was completed on time and within budget, and we are pleased that it has passed a rigorous independent security audit by a leading testing and certification company.”

IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets using transactional activity linked to individual customer accounts. The new platform provides a number of important technological advancements to assist that process, which have passed an independent security audit performed by Bulletproof, a Gaming Laboratories International (GLI) company.

The new platform launch comes shortly before the sports betting market opening in Brazil, which is forecast by H2 Gambling Capital to reach $34bn in sports betting turnover by 2028, with IBIA members representing over 70% of the market’s gross gambling revenue. IBIA and the Brazilian Ministry of Finance have recently signed an integrity cooperation agreement that will allow for the sharing of information concerning suspicious betting activity connected to Brazilian sport.

Khalid Ali, CEO at IBIA, further commented: “The upgrade of IBIA’s monitoring and alert platform is particularly timely given the imminent launch of regulated sports betting in Brazil. We’re confident that this tool will provide best-in-class support for our new members and partners, including the Brazilian authorities and sporting bodies, to protect the market and sporting events.”

IBIA’s Q3 report detailed 42 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023.

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