Sporting Betting Surge Reveals Popularity of Women’s Football

The UEFA Women’s Euro 2022 tournament that recently took place in England has helped women’s soccer reach new levels of popularity. With fans intrigued by the final between England and Germany, a surge of betting on the outcome showed us how sports fans have been captivated by it.

Betting Sites Attracting New Users

This is the latest development in the growth of the online betting market, which has seen many new bettors open accounts and place their wagers in this way. With a predicted CAGR of over 10% in the next decade and football expected to be the biggest sport, the main operators are keen to get newcomers to sign up.

Bonus deals like the bet 10 get 30 offer from Betfair are used to make it easy for anyone interested in signing up. This promotion is triggered with a player’s first deposit after signing up, which has to be followed by a qualifying bet on the site. By doing this, they get to place an additional amount in free bets that’s three times higher than their deposit amount.

What Are People Betting On?

The introduction of online betting has allowed us to find wagers more easily, and it has also given bettors the chance to diversify and try new sports. In terms of the current women’s football boom, British users have led the way, with many of them correctly backing England’s Lionesses for victory. The numbers suggested confidence in the team’s ability, with a majority of bets having predicted a win in the regular 90 minutes of play.

Since Germany was the other team involved in the final, following their semi-final win over France, it was no surprise to see that many Germans had also been placing wagers on the outcome of the game. It’s interesting to note that the tournament appears to have encouraged more female bettors to take part in this activity than has been the case in sports betting in general until now.

The odds at the start of the game had England as slight favourites to win the trophy, but this game also let us see the variety of betting markets now offered on sportsbooks. For example, there were odds listed for different players having a certain number of shots or goals, as well as situations such as both teams scoring in each half or a certain combination of goals, corners and cards.

What does this tell us about the future? It seems clear that we can now more easily spot emerging trends such as the growing popularity of a sport that hasn’t traditionally been heavily featured in the sports betting world. The level of interest in events like the Women’s Euro 2022 tournament can be easily seen now, as we watch the betting markets surge, together with the buzz on social media and news sites.

The latest figures suggest that women’s football is here to stay on the list of our most popular sports. With betting on these games now a mainstream, easily accessible option, we can expect the growth of female soccer to be linked to the expansion of betting on these matches.