Asia
PA Betting Services expands partnership with The Hong Kong Jockey Club to deliver its horse racing content to the UK
PA Betting Services (PABS) has teamed up with The Hong Kong Jockey Club to distribute horse racing data. Under this new agreement, PABS will utilise its market-leading delivery platform to supply HKJC data to Tote UK who have commingled their tote pools with HKJC, and At the Races (ATR), who broadcast the races from Hong Kong to its UK audience.
Partnering with the largest racing rights-holders in the world, PA Betting Services powers the horse racing industry through its robust distribution platform and databases. The addition of racing from Hong Kong gives even more depth to PA’s coverage.
Sam Nati, Head of Commingling at The Hong Kong Jockey Club, said: “PA Betting Services is a key partner in delivering the data to our customers. We are always impressed by how swiftly and efficiently PA Betting Services delivers the technical requirements we ask of them and look forward to our ongoing relationship as we develop our racing product further.”
Eugene Delaney, Director at PA Betting Services, said: “We are delighted to be working with HKJC. HKJC racing is a fantastic product and it has been great to see the coverage and demand grow. We showcased our agility and reliability to integrate with two third parties. We are excited to be extending our partnership with such an esteemed brand.”
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