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METANOMIC LAUNCHES ‘THUNDERSTRUCK’ – 1st gamer analysis tool powered by AI
Metanomic, the complete game economy and player analytics company, today proudly announces the global launch of its Thunderstruck player analytics platform; which is poised to revolutionise game developers’ use of behavioural data to improve retention and monetisation.
Thunderstruck is the first ever video game analytics platform to leverage AI-powered behavioural analytics. It makes use of Bayesian inference-backed AI to understand data from real in-game events, drawn directly from game servers. Thunderstruck analyses player motivations, play styles, and reward preferences, providing developers with live information on who their game is for, what types of players have the highest retention, and which players spend the most in-game. Until now, game creators have had to rely on outdated player classification models combined with market research, and plug gaps in insight with assumptions and guesswork.
Metanomic was founded in 2021 by veteran game designers, AI experts, and professional economists, and has successfully secured USD $2.9 million pre-seed funding to-date. Thunderstruck is launching with 7 player types – Killers, Achievers, Explorers, Socialisers, Speedsters, Conquerors, and Scientists – which can be tailored to the priorities of individual game titles. Player types will be refined and added to as the platform analyses data from more titles, while its Bayesian AI means Thunderstruck can even identify the series of events that lead to specific player actions.
Announcing the launch of Thunderstruck, Theo Priestley, CEO and Founder of Metanomic, said:
“For too long, game developers have relied on blunt instruments to understand their players. It’s no exaggeration to say that the bulk of the games industry’s framework for player classification dates back to a 1996 essay by Richard Bartle. A generation later, Thunderstruck is the next big leap forward, taking just a few days to generate more insight than a team of analysts could in a month. We understand that players can straddle multiple personas or even change persona based on their motivations, and use custom AI and live data to accurately anticipate how they’ll respond to metagame changes. Thunderstruck is all about empowering game developers with a better way to identify, acquire, and impact the right players for their game.”
Thunderstruck is equally suitable for mobile, console, and PC; existing as well as new games; and web3 as well as traditional web2 games. It works in tandem with Metanomic’s free Economy Engine platform, which was launched earlier this year to help studios to build, simulate and monitor their game economies.
Thunderstruck is launching with 7 player types.
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Killers
These players enjoy killing, creating chaos, and competitive elements most of all. They focus on winning, climbing player rankings, obtaining status, provoking, and imposing drama onto others. |
Achievers
These players are competitive and enjoy overcoming difficult objectives, whether set by the game or themselves, in order to obtain prestige, prizes, and other types of material possessions. |
Explorers
Those that like to learn as much about the game as possible, Explorers seek to understand the finer details of game mechanics. The thrill of discovery and uncovering hidden areas or objectives motivate these players over points or prizes. |
Socialisers
Players that experience fun in interacting with other players through social systems like using chat, managing guilds, or role-playing rather than playing the game itself. They tend to collaborate or join forces with others to achieve objectives than they could on their own. |
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Speedsters
Cheetahs race to objectives in order to be among the first to reach the end-game content or the highest level. They spend most of their time grinding experience and playing for long hours. |
Conquerors Conquerors enjoy the struggle against adversity and beating impossibly difficult odds. They are persistent, forceful, and repetitive in their pursuit to overcome their objectives. |
Scientists
Commonly referred to as ‘Crafters,’ Scientists seek to improve their skills by gathering resources and creating or improving items for themselves and to sell to others. They find enjoyment in more passive forms of game mechanics and objectives. |
The Thunderstruck player personas are also influenced by ‘passion’ – how often and how well they play. They can also be tailored by the game developer or publisher depending on their priorities. For example, in different types of game, ‘Achiever’ could mean the highest skilled, the richest, or the players with the most wins. In future, Metanomic will frequently add additional and more granular player types to further studios’ understanding of their players. |
The World’s Top PUBG MOBILE Teams Compete for Glory and a $3 Million Prize Pool
The highly anticipated 2024 PUBG MOBILE Global Championship (PMGC) Grand Finals are coming to London, marking an unforgettable event in the world of esports. From December 6 to 8 at the renowned ExCeL London, 16 of the world’s premier PUBG MOBILE teams will battle for the ultimate title and their share of an extraordinary $3 million prize pool. Fans can witness the exhilarating live action, cheer on their favourite teams and engage in an unforgettable esports experience!
Event Details:
- Date: December 6-8, 2024
- Time: 11 AM – 4:45 PM daily
- Location: ExCeL London, UK
Event Highlights!
- World-Class PUBG MOBILE Competition: The PMGC Grand Finals promise intense battles as the 16 best PUBG MOBILE teams from around the globe, including a special host region invite for the UK’s own Guild Esports, go head-to-head over three action-packed days. With gameplay from 11 AM to 4:45 PM each day, fans will experience the peak of PUBG MOBILE skills and strategy up close as teams compete for glory and the grand title.
- Hafþór Júlíus Björnsson Special Appearance: In a unique and thrilling addition to the event, Hafþór Júlíus Björnsson will make a special guest appearance, leading the Ice Hammer Challenge. Fans will have the rare chance to see the star up close, with opportunities for photos and exclusive interactions. Don’t miss this chance to test your own strength and meet a true giant!
- Interactive and Immersive Booth Experiences: Dive into the world of PUBG MOBILE with the WOW and Metro Royale interactive booths. Fans will be fully immersed with five cosplayers embodying iconic characters, including the beloved Lone Survivor. Explore the event’s awe-inspiring Ice Dragon sculpture for photo ops and test your strength with the 20kg Ice Hammer Lifting Challenge—perfect for an unforgettable hands-on experience.
- Exclusive Merchandise through Stamp Collection Activity: Take part in the PMGC stamp collection activity to earn exclusive, limited-edition merchandise as a unique keepsake from this monumental event. Collect stamps as you explore the venue to claim your exclusive PMGC items, a must-have for any PUBG MOBILE fan.
Get Ready for the Ultimate Esports Experience!
The 2024 PMGC Grand Finals are set to be a landmark event, combining high-stakes competition, celebrity guest appearances, and interactive fan experiences. Don’t miss your chance to be part of history as the PUBG MOBILE Global Championship takes over London. Join us in celebrating the best in esports, meet the stars, and experience the ultimate in PUBG MOBILE entertainment!
Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, today announced the appointment of Sebastian Nogues as Head of Business Development – Brazil Interactive. In this new role, Mr. Nogues will be responsible for leading Inspired’s business development efforts across Brazil, with a focus on expanding its interactive gaming presence and driving growth in this high-potential market.
Mr. Nogues joins Inspired with a wealth of experience and a distinguished background in the gaming industry, specifically within customer service, marketing, and business management for interactive and casino gaming. He brings a deep understanding of the market, refined through extensive work with operators across various verticals, including affiliate marketing, consultative selling, and strategic partnerships.
Prior to joining Inspired, Mr. Nogues served as Chief Executive Officer of Latin American Gaming Affiliates (LAGA), where he led a major restructuring, rebranding, and expansion of the company. His efforts established LAGA as a prominent affiliate marketing firm in the Latin American iGaming sector.
His previous experience also includes senior affiliate and business development roles with Control+F5 Gaming and ParsePort, where he focused on driving international sales, strategic partnerships, and customer acquisition.
Mr. Nogues has a strong record in fostering impactful business relationships, delivering exceptional results in new business development, market analysis, and customer retention. With multilingual skills in Portuguese, English, and Spanish, he is well-equipped to engage with a broad array of partners and stakeholders in Brazil’s dynamic gaming sector.
“We are thrilled to welcome Sebastian to our team as we continue to expand our digital footprint in Brazil,” said Claire Osborne, Vice President of Interactive at Inspired. “Sebastian’s comprehensive expertise in affiliate marketing and business development, and his profound understanding of the Brazilian and Latin American gaming markets make him an exceptional fit for this role. His strategic insight and extensive industry experience will be invaluable as we advance our growth and innovation strategy in the region.”
“I am honored to join Inspired Entertainment and look forward to contributing to our growth in Brazil’s interactive gaming market,” said Mr Nogues. “Brazil presents a significant opportunity for Inspired, and I am excited to work with our talented team to strengthen our presence, foster strategic partnerships, and deliver exceptional value to our clients.”
- Nomination for the Esports Awards Los Angeles ceremony include industry titans Riot Games, G2 Esports, and Lee “Faker” Sang-hyeok
- Talent for the award ceremonies includes League of Legends personality Daniel “dGon” Gonzales, former Riot Games caster Trevor “Quickshot” Henry, and Halo Championship Series host Lottie Van-Praag among many others.
- Fans can tune in to the Esports Awards presented by Lexus on 21st November at 16:00 PST and the Mobies presented by Samsung Galaxy on 19th November at 21:00 PST.
- As official broadcast partners for both ceremonies, GINX Esports TV, ESTV, and Jio will broadcast the ceremonies for fans to enjoy around the world.
Next week, gaming and esports industry elites will descend on Los Angeles for PWR UP Week – an entire week dedicated to recognising and celebrating excellence in the industry, and fostering conversations and collaborations between industry professionals. Spearheading the schedule is the Esports Awards presented by Lexus and the Mobies presented by Samsung Galaxy, taking place on the 21st and 19th of November, respectively.
Here’s everything you need to know ahead of PWR UP Week including talent, activities, where to watch, and more:
PWR UP Week kicks off with the Mobies, Mobile Gaming Awards, presented by Samsung Galaxy, taking place at the Emmy-award winning Thunder Studios on Tuesday, November 19th.
Continuing the celebration, the Esports Awards presented by Lexus takes place at Thunder Studios on Thursday, November 21st. Attendees can expect the return of the Esports Village, unique, custom vehicles on display from Lexus, the beloved Glambot, and of course a full red carpet experience, with red carpet hosts Phil Visu and Steve Scott bringing the experience to fans at home. Following the ceremony, fans can tune in to the fifth Samsung Galaxy Battles tournament, where four teams of three teams battle it out on PUBG Mobile for the title.
Fans can tune in to watch the Esports Awards presented by Lexus on X (formerly Twitter), Twitch, and TikTok, and the Mobies will be streamed across its own respective X (formerly Twitter), Twitch, and TikTok accounts. The Esports Awards and Mobies can also be watched through official broadcast partners GINX Esports TV, ESTV, and Jio.
Gaming professionals will have plenty of chances to network and connect with like-minded individuals at the PWR UP networking event on November 20th and the return of the Esports Awards Open on November 22nd These events are dedicated to fostering connections between professionals in gaming, golf and networking.
The full PWR UP Week schedule is as follows:
- November 19th – The Mobies presented by Samsung Galaxy main ceremony
- November 20th – PWR UP Conference
- November 21st – The Esports Awards presented by Lexus main ceremony
- November 22nd – The Esports Awards Open
The Esports Awards presented by Lexus schedule is as follows:
- 16:30 PST – Pre-show begins
- 17:00 PST – Red Carpet opens
- 19:30 PST – Main Ceremony begins
- 20:30 PST – Main Ceremony ends
The full talent for the Esports Awards is as follows:
- Lottie “Praagy” Van-Praag – Main Show Host
- Trevor “Quickshot” Henry – Main Show Host
- Ally “Allycxt” Parker – Desk Host
- Daniel “Dgon” Gonzales – Desk Host
- Jess “ JessGOAT” Bolden – Desk Host
- Evan “ Raynday” Raynr – Desk Host
- Elyse “Herculyse” Herrera – Red Carpet Host
- Barney“Banks” Banks – Red Carpet Host
- Phil “EE” Visu – Red Carpet Host
- Steve “Tasty Steve” Scott – Red Carpet Host
- Britanni Johnson – Voice of Ceremonies
The Mobies presented by Samsung Galaxy schedule is as follows:
- 21:00 PST – Main ceremony begins
- 22:00 PST – Main ceremony ends
The full talent for the Mobies is as follows:
- Barney“Banks” Banks – Host
- Daniel “Dgon” Gonzales – Host
Official broadcast partners for the Esports Awards presented by Lexus and the Mobies presented by Samsung Galaxy include GINX Esports TV, ESTV, and Jio, who will stream both ceremonies.
The Esports Awards presented by Lexus is brought to you in partnership with Lexus, Samsung Galaxy, Oakley and the Esports World Cup Foundation (EWCF).
The Mobies presented by Samsung Galaxy is brought to you in partnership with Samsung Galaxy.
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