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SIS appoints Bartlomiej Michalek to support UK and European expansion

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SIS agrees long-term deal for continued coverage of horse racing from Germany
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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has announced the appointment of Bartlomiej Michalek as Commercial Manager – UK and Europe to help accelerate its international growth trajectory.

Michalek will bring significant industry experience to the role as SIS continues to enhance its profile in international markets through an increasingly diverse offering covering horse and greyhound racing, esports and numbers content.

Based in Poland, Michalek arrives with a wealth of skills and knowledge gained from high-profile operators, having held posts at LV Bet, Enteractive and Betcris, which places him perfectly to advance SIS’ offering across its 24/7 Live Racing content as well as Competitive Gaming products and services.

The new appointment is set to add further weight to SIS’ commercial growth with sportsbook operators. It follows on from the recent launch of Counter-Strike as a round-the-clock Competitive Gaming product that has particular appeal to bettors in the key markets Michalek will operate in.

Helen Ridley, Head of Sales (UK & Europe) at SIS, said: “Bartlomiej joins us at an ideal time to enhance the increased delivery of our wide range of 24/7 betting content to our partners, including the recently launched CS:GO Competitive Gaming product which we believe will resonate with bettors in the UK and Europe.

“Making our market-leading, 24/7 solutions available to an ever-growing customer base requires safe, experienced hands and I have no doubt that Bart is the right person to achieve this.”

Bartlomiej Michalek, Commercial Manager – UK & Europe, said: “Starting a new role at any company can be a challenge, but my industry background means that in joining such a well-established supplier at the head of its field, I’m confident that I’m going to have all the tools at my disposal to achieve this.

“Having such a comprehensive product offering, including market-leading Live Racing and rapidly growing Numbers and Competitive Gaming products, means that I believe SIS will continue to maintain its impressive trajectory. I’m eager to get started and increase the number of significant clients in the SIS portfolio. Eastern Europe, here I come!”

Latest News

ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
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The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.

Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.

Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.

“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”

Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”

January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

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Industry Awards

Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards

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Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.

Award Recognition

The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.

The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask

Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.

Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.

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Latest News

CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES

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The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.

Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.

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