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SOFTSWISS Game Aggregator and Sportsbook Integration Create Winning Combination

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SOFTSWISS Game Aggregator and Sportsbook Integration Create Winning Combination
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Two progressive and in-demand SOFTWISS products, the Game Aggregator and Sportsbook, have gone live with a cross-product integration. Clients who choose to connect to the company’s game aggregation platform can now connect to the sports betting platform at once. 

This integration strengthens the ecosystem of SOFTSWISS products and creates a new offering for new and current clients. The combined Game Aggregator and the integrated Sportsbook Platform are already available. 

Furthermore, the third SOFTSWISS product, the Jackpot Aggregator, will join this integration soon. The entire product connection will plan quickly, but an MVP version of the triple integration is accessible now. 

The advantage of this integration is that new clients, who connect to Game Aggregator, will also be able to receive a sports betting platform at the same time, without having to additionally integrate and manage a second API or iFrame. Current Game Aggregator clients can now receive the SOFTSWISS Sportsbook with minimal technical upgrades in a short time. At this time, SOFTSWISS is helping handle all of the additional technical development for current clients. 

This innovation opens up a new phase of development for both products within the SOFTSWISS product ecosystem and the iGaming market. The two products had not initially been planned to interact with each other, but industry demand for combined casino and sports betting products brought the teams together for a new solution. 

According to Heads of Products, it was not obvious at first to imagine how exactly the SOFTSWISS Game Aggregator and the Sportsbook Platform could interact. Gaming sessions in casinos are shorter than in sports betting. However, despite initial doubts, the integration went better forward. The SOFTSWISS Sportsbook has maintained its functionality, product quality, and diverse bonus offering, while the Game Aggregator will fully maintain its high level of customer service. 

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, commented: “Integrating the Sportsbook Platform with the Game Aggregator is a major step along the path to a ‘one-stop shop’ outside the SOFTSWISS Casino Platform. The growth of the product portfolio, the software products complementing each other, and combining into a common ‘gateway’ is a logical decision. Our products are different, and the Sportsbook team has done a laborious job of integrating the functionality of the two systems. Thanks to this effort and shared interest, we have a complete and user-friendly solution, which we are happy to offer clients.”

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, highlighted: “For us, it was a completely new experience. Going into a new integration is not easy because it is usually impossible to predict the result. But thanks to the Game Aggregator’s support and functionality, recognised as one of the best in the iGaming market, the process went perfectly. All the difficulties we expected were easily overcome, exceeding expectations. We also launched the integration process with the SOFTSWISS Jackpot Aggregator and planned to present the MVP version of it at the SBC Summit in Barcelona. As for the Game Aggregator and Sportsbook, our clients can already take advantage of the integration.”

The SOFTSWISS Game Aggregator is a feature-rich platform with thousands of various games for online casinos and sportsbooks. The unique service, advanced technical support and rich content which we offer our clients are highly regarded by the iGaming community and industry awards.

The SOFTSWISS Sportsbook is a software platform that enhances your online sports betting business. The product stands out for its innovative solutions, which include a variety of exclusive bonuses and gamification of the player experience. The Sportsbook Platform lets you bet on more than 80 sports, including esports. The SOFTSWISS Sportsbook supports three types of integration, including iFrame, API and integration via the Game Aggregator.

You can see both of these software products along with other SOFTSWISS products at the SBC Summit 2022 in Barcelona, Spain, on 20-22 September. The company will be stationed at Booth B12. Don’t miss the opportunity to explore the new integration, meet the company’s representatives, and make new deals.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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