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Aristocrat to Acquire Roxor Gaming

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Aristocrat to Acquire Roxor Gaming
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Aristocrat Leisure Limited has agreed a deal to acquire UK-based iGaming content supplier Roxor Gaming Limited.

Founded in 2019 by former Gamesys Chairman and co-founder Noel Hayden, Roxor Gaming was previously the in-house studio and product team of the Gamesys Group. Since 2019, the business has invested heavily in its content portfolio, its RGS and platform technology as well as its market-leading, retention-focused gaming ecosystem. Roxor is live in New Jersey and is primed for expansion in the UK and North America.

The acquisition of Roxor Gaming allows Aristocrat to accelerate its online RMG strategy through its scalable technology, inheriting over 20 years of iGaming development expertise.

Noel Hayden, Executive Chairman of the Roxor Gaming Board, said: “I am delighted to see this deal signed as I feel it brings together two great companies that complement each other perfectly. Roxor holds a very important place in my heart as the team and the games we have built, have delivered so much to so many over the last twenty years. I couldn’t be more excited for Roxor Gaming and the road ahead.”

Mitchell Bowen, CEO, Online RMG, Aristocrat, said: “Roxor is a great fit for Aristocrat, and this acquisition is another step forward in Aristocrat’s strategy to scale in online RMG. We look forward to growing together with the talented Roxor team.”

Josh Morris, General Manager of Roxor Gaming, said: “This deal has happened at the perfect time for Roxor Gaming as we look to expand and grow through new partnerships in the US and UK markets. Aristocrat has a huge heritage of global success and I feel that the combination of Roxor and Aristocrat brings a significant opportunity to build the most entertaining and widely adopted iGaming solution in the market.”

The acquisition is expected to complete in the first quarter of the calendar year 2023, subject to regulatory approvals and customary closing conditions.

CMS acted as legal advisor and Moelis & Company LLC acted as financial advisor for Roxor Gaming in this transaction.

Latest News

ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
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The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.

Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.

Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.

“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”

Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”

January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

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Industry Awards

Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards

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Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.

Award Recognition

The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.

The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask

Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.

Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.

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Latest News

CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES

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The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.

Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.

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