Asia
Samurai Studio® by NatsumeAtari teams up with SwinttStudios
Award-winning software providers, Swintt, and Japanese entertainment company, Samurai Studio ® by NatsumeAtari, are delighted to announce they will be joining forces this month, with the latter preparing to distribute games via the SwinttStudios partnership program.
Rolled out earlier this year, SwinttStudios is a game-changing initiative developed by the Malta-based company that allows boutique software providers to develop and distribute games within the existing Swintt framework. It enables partners to focus mainly on the design and theme of their titles while Swintt handles game logic and product delivery, providing a smoother creative process for all parties.
As one of the few video slot developers in Japan that can already boast global operations, Samurai Studio® will use the opportunity to tap into Swintt’s extensive distribution network and useful back-end tools, extending its brand outreach even further by releasing games in a number of new markets.
With history dating back to 1987, NatsumeAtari was first established as a business that provided technology, artwork and services to video game companies and pachinko machine developers. With a group philosophy that reads “happiness to everyone involved with NatsumeAtari”, it wasn’t until October 2020 that Samurai Studio® was created and the group turned its hand to video slot creation.
NatsumeAtari will now use this industry experience to develop a series of exclusive games via the SwinttStudios partnership program, giving new and existing players alike the chance to experience a range of outstandingly-crafted video slots that each come with their own unique themes and features.
The news will certainly be welcomed by customers at many of Swintt’s partner casinos as more and more exclusive content lands in their lobbies – and the popular software studio has vowed that it will continue to increase the number of titles released via its partnership program in the coming months. Now with the full power of the SwinttStudios product vertical at its disposal, Samurai Studio® will be able to further expand its innovative collection of online video slots while distributing its games to brand new audiences in a collaboration that both parties clearly have high hopes for going forwards.
David Mann, Chief Executive Officer at Swintt, said: “With NatsumeAtari having only launched Samurai Studio® two years ago, we’ve been impressed with what the developer has already achieved in such a short space of time – but with SwinttStudios, we’ll be able to help them reach the next level.
“Having seen the studio’s flair for design and innovation, we’ll now be able to take the nuts and bolts of game logic and product delivery off their hands. This will enable them to make cutting-edge game development their main priority as our distribution network makes sure that the exclusive games they create via the SwinttStudios partnership program reach all the markets where they need to be seen.”
Mitsuhiro Koide, Chief Operating Officer at NatsumeAtari, said: “Having founded our company with a mission to spread happiness to everyone involved with NatsumeAtari, we’re delighted the joy we provide to players will now reach even further through our partnership with SwinttStudios.
“By joining forces with Swintt for this exciting venture, our talented team of designers and developers can focus on creating the most immersive and enjoyable games possible while Swintt’s distribution solutions and in-depth industry know-how help us put our product in front of a brand new audience.”
Asia
MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador
International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.
As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.
Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.
“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.
With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.
Asia
Savvy Games Delegation Joins More Than 30,000 Fans for Tencent and Hero Esports’ Honor of Kings Grand Finals in Beijing
The inaugural King Pro League Grand Finals 2024, the biggest esports event in China, drew more than 30,000 fans to a sold-out Beijing Workers’ Stadium on Nov 16. A delegation from Savvy Games and the Esports World Cup Foundation also joined the iconic event hosted by Chinese tech giant Tencent and the largest esports company in Asia, Hero Esports (formerly known as VSPO).
HRH Prince Faisal bin Bandar bin Sultan Al Saud, Vice Chairman of Savvy Games Group (Savvy); Brian Ward, CEO of Savvy; and Ralf Reichert, CEO of the Esports World Cup Foundation, attended the tournament where two top Chinese esports teams competed for the inaugural Holy Dragon Cup and a record prize pool.
A total of 70 million rmb ($9.8 million) was awarded to the top 12 teams who advanced through the rounds of the six-week-long tournament. The final showdown was between Chengdu All Gamers and Chongqing Wolves, where Chengdu All Gamers emerged victorious in a best-of-seven series and took home 22 million rmb ($3.1 million) in prize money.
King Pro League, the premier esports league for Tencent’s hit game Honor of Kings, is the biggest esports league in Asia. Honor of Kings is the world’s most popular mobile game with more than 100 million daily players. Hero Esports has been the organizer of KPL tournaments since the league was first launched in 2016.
This year marks the inaugural KPL Grand Finals, which replaces the Honor of Kings International Championship for Chinese Honor of Kings competitors and features the top teams from across China, one of the biggest esports markets in the world with the most players. Events were held at arenas in Chengdu, Hangzhou and Changsha, with the Grand Finals event being held in Beijing.
The popularity of esports is growing rapidly around the world, encouraged by government support in a number of countries and new products and technology. According to a Frost & Sullivan Report, the market size of the esports gaming industry has experienced a significant increase at a CAGR of 15.2% from US$29.8 billion in 2017 to US$52.6 billion in 2021, and is expected to increase further at a CAGR of 12.1% from US$57.9 billion in 2022 to US$102.4 billion in 2027.
The report also shows that the number of gamers globally has experienced a significant increase at a CAGR of 7.1% from 2.3 billion in 2017 to 3.1 billion in 2021, and is expected to further increase at a CAGR of 5.5% from 3.3 billion in 2022 to 4.3 billion in 2027.
Danny Tang, CEO and Co-Founder of Hero Esports, commented: “Hero Esports is proud to have been a part of the first King Pro League Grand Finals, which is an example of the high calibre esports tournaments that fans and players everywhere deserve. The strong enthusiasm we’ve seen for this event in its first year is a testament to the significant growth of interest in this sport and the support of our high-profile sponsors. The atmosphere in the arena was electric and we congratulate the Chengdu All Gamers in winning the inaugural Holy Dragon Cup.”
Hero Esports, formerly known as VSPO, is a leading player in the global esports industry, collaborating with major game developers and global brands and organizing tournaments for players and fans across the world. It is the biggest esports tournament operator in Asia, having hosted 86 tournaments in the region in 2023, of which 62 were in China, compared with a total of 77 tournaments in 2020, of which three were overseas. The company recently announced the Esports Asian Champions League (ACL), Asia’s new premier international esports tournament featuring multiple titles.
Sponsors of the King Pro League Grand Finals 2024 include Meituan, Snapdragon and SAIC Volkswagen and iQOO.
Asia
Natural8 India gives poker enthusiasts across the country a chance to become Asian Poker Tour (APT) champions from the comfort of their homes!
Ever dreamt of testing your skills at poker competitively, against some of the best poker players in Asia? If you have, then let it be a dream no more! Natural8 India is giving poker players across the country, both amateur and professional, a chance to win up to 20 Asian Poker Tour (APT) trophies with the biggest-ever online APT series with millions in prize pools: the APT Online 2024!
Having kicked off on November 10, the APT Online 2024 offers players a chance to win up to 20 APT trophies, including three exclusive and bespoke APT Online Lion Trophies, and millions in prize pools across the Main Event, High Roller, and Super High Roller tables. Natural8 India will also automatically enter all players participating in any APT Trophy events into the Lucky Draw Flipout at no extra charge, giving five top players a chance to win the APT Main Event Live Packages.
Speaking about the event, Kunal Patni, Executive Director and Country Head, Natural8 India, said, “The APT Online 2024 is an unparalleled opportunity for poker enthusiasts in India to experience the thrill of competitive poker on a grand stage. We are thrilled to bring this prestigious series to players across the country, giving them the chance to not only test their skills against the best and compete for APT trophies and massive prize pools. Our goal is to make top-tier poker accessible to everyone, and we hope to inspire a new wave of talent to rise through India’s growing poker community. We are excited with the response so far and are looking forward to even more players, whether seasoned pros or just starting on their poker journeys, to participate in the exciting, thrilling experience that the APT Online 2024 is shaping up to be!”
With all this available with buy-ins as low as INR 1,100 and from the comfort of your home, what are you waiting for? Visit Natural8 India today and sign up for the table right here, and get a chance to compete against other poker enthusiasts and earn glory by becoming an APT Trophy winner!
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