Africa
Betika Partners with Fast Track for Automated Player Engagement

Betika has chosen Fast Track as their partner in providing automated, personalised player engagement.
Betika is a sports betting operator founded in Kenya and now operating across 9 other African countries. As well as a focus on delivering an exceptional player experience, Betika invests in local sports via their initiative: “Betika Na Community”, and sponsors the Kenyan team: Sofapaka.
The operator has a vision of creating an automation-driven CRM strategy to increase retention. They have a high volume of monthly players, with Kenya being their largest market.
Betika chose Fast Track as their partner in developing automated CRM due to the player engagement platform’s capabilities and ease of use. Fast Track Lifecycles makes it easy to set up multi-channel automations, while the built-in segmentation model allows operators to create precise targeting for retention campaigns.
Johaar Bassier from Betika commented: “We’re delighted to find a solid CRM partner in Fast Track. Betika has player experience at the core of its values and working with Fast Track will assist us in developing this.”
Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “Betika’s specialised experience in Kenya and other African markets makes them an exciting operator to work with. They have big plans for how automated CRM will change their player engagement and we are happy they have chosen us to support them in this next phase of their journey.”
-
Africa7 days ago
QTech Games wins Best Innovation of the Year at the 2025 SBWA+ Eventus Awards
-
Asia7 days ago
NODWIN Gaming and JioStar Unveil OnePlus Android BGMS Season 4
-
Latest News7 days ago
Calema to Perform at Legends Charity Game in Lisbon
-
Latest News7 days ago
Vindral appoints Henrik Fagerlund as Chairman of the Board
-
Conferences in Europe7 days ago
EGT Digital and EGT to rock the show at SiGMA Euro-Med 2025
-
Latest News6 days ago
Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach
-
Affiliate Industry7 days ago
Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination
-
Latest News7 days ago
Thunderkick returns for an even fierier fiesta in Carnival Queen 2