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SBK launches #GetGaryAJob social media campaign

Sportsbook app SBK has launched a new social media campaign to help former England and Manchester United footballer Gary Pallister find a job.
Pallister made a fleeting appearance in SBKâs disruptive summer advertising campaign – âThe ad we werenât allowed to make, but we made it anywayâ – and is now determined to prove his worth to gain further work with the company.
Using the hashtag #GetGaryAJob, the former centre-back will feature in an SBK video series after his initial rejection in the sportsbookâs recent advert.
SBK CEO/Founder Jason Trost, who also starred in the summer campaign, said: âAnyone who has seen our recent ad will know weâre not interested in working with ex-footballers, but Gary wouldnât let it go. Iâm willing to give him a chance to prove his worth to us – at the very least I can say I admire his tenacity!â
Pallister added: âI canât wait to get stuck in and show Jason and the team what I can do. They seem to be underestimating my talents, but Iâll show them what I have to offer SBK.â
All episodes will be released on SBKâs Twitter, Instagram, and YouTube pages. Gary can also be followed on both platforms (@garypallister and @garypallisterofficial).
SBK worked with Ken Robertson and his team at The Tenth Man to create and produce the #GetGaryAJob social series. Simon Neal (director of BAFTA-winning comedy ‘Chewing Gum’ and the recent hit ‘Sneakerhead’) directed all episodes.
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