Latest News
NeoGames’ Pariplay expands footprint in Sweden with ATG deal

NeoGames S.A, a technology-driven provider of end-to-end iLottery and iGaming solutions, announced today that its subsidiary, Pariplay, has signed a major distribution agreement with Sweden’s ATG that will see it significantly expand its reach in the country.
ATG occupies the first place in the Swedish operator landscape, holding 30.3% of the licensed market. Through the deal, ATG will gain access to Wizard Games titles as well as selected third-party content available via Pariplay’s aggregation platform, Fusion®. Top-performing games include Dragons of the North, Spirit of Mustang, 12 Super Hot Diamonds Extreme and Jade King.
Moti Malul, Chief Executive Officer of NeoGames, said: “ATG is a well-established and much-loved brand in Sweden with a long history. Since launching their online casino, it has gone from strength to strength, and we are thrilled to support their continuous growth with our premium content that resonates well with a wide player demographic.”
Maria Allmér, Head of Casino at ATG, said: “Our promise is to offer exciting gaming experiences in a responsible and smooth way to our customers. By partnering with Pariplay we will be able to further reinforce our product portfolio and enhance our offer in line with our promise.”
The deal marks significant expansion in Sweden for Pariplay, with ATG boasting a large customer base of 1.3 million at the end of 2021.
The integration of Pariplay’s Fusion® offering, which now consists of over 14,000 games from 80+ suppliers, will also give ATG access to a suite of back-office conversion and retention tools that enhance player value.
-
Asia6 days ago
Jetapult-backed UMX Studios launches DriftX, a mobile car racing game
-
Asia7 days ago
FOMO7 Expands Platform with 46 New Indian Lottery Games
-
Cryptocurrency6 days ago
Slotland Entertainment Rolls out Dazzling New Slot, 8 Crystals, Across Multiple Brands with new Cryptocurrency Integration
-
Compliance Updates7 days ago
UKGC to Introduce New Rules to Increase Safety and Simplicity of Consumer Promotional Offers
-
Latest News5 days ago
Week 13/2025 slot games releases
-
Industry Awards7 days ago
Atlaslive Recognized as the Rising Star in Sports Betting Technology in CEE Region at Prague Gaming Tech Awards 2025
-
Compliance Updates6 days ago
Continent 8 achieves ISO 50001 certification, championing responsible energy management in its data centres
-
Latest News6 days ago
HÖLLE GAMES HAIL THE GOD OF TARANIS