Playson enhances European presence with 711 partnership

Playson, the fast-growing digital entertainment supplier has agreed a content-integration deal with the Belgian operator, 711.

The games provider will enhance its Dutch platform’s product offering with a range of Playson’s captivating titles, including Ruby Hit: Hold and Win, Luxor Gold: Hold and Win and Book del Sol: Multiplier.

Based in Belgium, 711 is a regulated B2C operator that offers a host of live casino, slots and table games. Earlier this year, the company secured an online casino licence and launched its 711.nl website, allowing the brand to entertain casino players in an expanding region.

The partnership sees Playson extend its European reach and meet its ambitious growth plans, giving more players the chance to play the supplier’s exciting games.

Blanka Homor, Sales Director at Playson, said: “We’re delighted to expand in the Dutch online market, allowing us to fulfil the needs of more slots-fans across Europe.

“As an ambitious supplier, we’re always looking to increase our global foothold and pen deals with operators that share our vision. We’re confident that this deal will produce great results for us.”

Gilles De Backer at 711, added: “We’re pleased to have signed a deal with one of the industry’s best game suppliers, with Playson’s content renowned for increasing player engagement and retention.

“By integrating the company’s large product offering, we can fulfil the goals we set ourselves when we entered the Netherlands in April this year.”