NuxGame teams with customer-led CRM marketing solution Optimove

NuxGame, the experienced gaming and betting software provider, has struck a partnership with Optimove, the first customer-led CRM Marketing platform, in a bid to improve their one-to-one marketing capabilities.

The partnership enhances the ability of NuxGame’s operator portfolio to create deeper relationships with players and respond to their needs in real time, using tailored messages and offers across multiple channels, fuelling growth by ensuring customer satisfaction with every interaction. By orchestrating sophisticated personalized AI-mapped customer journeys at scale via Optimove’s multichannel marketing hub, operators can maximize retention rates and Customer Lifetime Value.

Optimove’s solutions ensure that marketing always starts with the customer, instead of a product or a promotion, and provide industry-specific tools to optimise campaigns for hundreds of leading consumer brands, including BetMGM, Entain, Bet365, and more.

NuxGame’s ability to further develop the personalisation strategy it provides serves as a testament to the recent growth of the provider, having signed deals with the likes of PartnerMatrix, Platipus Gaming and Ezugi.

Bar Konson, Head of Sales at NuxGame, said: “We’re thrilled to have combined with Optimove to deliver real-time marketing content to our valued operator partners.

“The brand’s focus on the delivery of highly personalised customer marketing messages to individual customers comes at a time of great relevance, and we look forward to the collaboration paying dividends.”

Dan de Souza, Director of Partnerships at Optimove, said: “We are delighted to have established an agreement with an experienced provider like NuxGame, and look forward to assisting them in delivering tailor-made campaigns to their clients.

“As competition in the iGaming space continues to increase, to stay ahead of the curve, it is more important than ever for operators to invest in retention through an innovative marketing strategy that starts with the player.”