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GameRefinery Analyst Bulletin: Mobile Game Market Review September 2022

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3 years ago

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GameRefinery Analyst Bulletin: Mobile Game Market Review September 2022
Reading Time: < 1 minute

 

GameRefinery by Liftoff’s latest analysis of the US, China, and Japan’s key mobile game markets, has just been released.

Here’s what they found:

  • New monetisation mechanics have been added to lots of games, and September was a particularly busy month for new battle passes. This may be a result of Apple increasing its App Store prices in Europe and parts of Asia.

  • Diablo Immortal’s latest update provides new ways for free players to earn weapons that were previously paywalled as post-game content .

  • League of Legends: Wild Rift added a new 1v1 PvP mode alongside monetised gachas to the US and China versions of the game, causing a spike in revenue by almost 10x.

  • A worldwide celebration event for Dragon Ball Z: Dokkan Battle pushed the game to the very top of the top-grossing iOS chart in Japan and the US.

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George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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