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BRIT & IRISH WORLD POOL BETTING DAYS GROW 44% IN 2022
Great Britain and Ireland’s 17 World Pool days grew 44% in 2022 with a Gross Turnover of £521 million, up from £363 million in 2021.
Each of the World Pool racedays, commencing with QIPCO 2000 Guineas Day and running through the major summer festivals, concluding at QIPCO British Champions Day, have enjoyed significant double-digit growth. The final World Pool day of the year was QIPCO British Champions Day which saw Gross Turnover growing 43% to £27.9 million compared to 2021 levels.
The growth in World Pool has been generated through more bet types being available, along with closer collaboration on optimising the race programme to ensure strong field sizes of 7+ horses wherever possible. This ensures all bet types are available to racing fans around the globe which, combined with more investment in marketing and production, has grown turnover and increased the financial returns World Pool makes to the sport.
World Pool was created by the Hong Kong Jockey Club and is a collaboration of over 20 pool betting operators from around the globe. The result is huge liquidity, and a multi-million pound betting experience for racing fans. Not only does World Pool help further internationalise the sport and shine the global spotlight on participating racecourses, but it also generates critical betting revenue and increased media rights for the underlying racing industry.
Exceptional Value for British and Irish Tote customers on World Pool days
In the UK and Ireland, World Pool is accessed via the Tote. Bets can be placed on World Pool events at the racecourse, online at tote.co.uk (or tote.ie for Irish customers), as well as at the Tote App or via bookmakers, the majority of whom accept Tote bets online and in shops.
All customers betting with the Tote, both online or at the racecourse, not only benefit from World Pool, but also benefit from Tote Guarantee which ensures all Win bets will always match the Starting Price, or exceed it if the pool price is bigger. Customers betting directly with the Tote online receive an extra 10% boost on winning bets via Tote+.
The Tote once again offered customers exceptional value across the six races at QIPCO British Champions Day:
- Tote+ Win beat SP in 4 of the 6 races (and matched on the remaining 2 with Tote Guarantee in place)
- Tote+ Win overround was 107% vs the industry Starting Price overround of 121%
- Tote+ Exacta beat Forecast on 5 out of 6 races
- Tote+ Trifecta beat Tricast on 2 out of 6 races, with the Tote+ Trifecta paying £39,094 versus a Tricast of £10,659 in the final race
Across the summer World Pool has provided unique and exceptional value to British and Irish customers:
- Tote+ SP has beaten industry SP 73% of the time
- A £10 bet on all winners across the 17 World Pool days with Tote+ would generate £2,333 more than placing those bets at Industry SP
- Tote+ overround was 104% compared to 121% industry SP
- The Tote+ Exacta has beaten the Forecast 85% of the time
- The Tote+ Trifecta has beaten the Tricast 74% of the time
Annabel Willis and Alpinista crowned World Pool “Moment of the Year”
On QIPCO British Champions Day, Annabel Willis was presented with a cheque for £34,000 in the paddock at Ascot ahead of racing for her to share with her colleagues at Sir Mark Prescott’s yard.
After thousands of votes, Annabel and Alpinista were the most popular choice with racing fans for the filly’s stunning performance in the Group 1 Darley Yorkshire Oaks at the Ebor Festival in August.
The other three finalists, as decided by an industry panel, were all presented with a memento at Ascot:
- Reg Todd who led up Dark Shift to win the Royal Hunt Cup at Royal Ascot. Reg has worked for Charlie Hills for over 30 years – and this was his first time leading up a Royal Ascot winner.
- Ricky Hall who led up Baaeed when he recorded his stunning 10th consecutive win in the Juddmonte International at York.
- Satrejeet Jhingree who led up Highfield Princess when she landed her second Group 1 in the Nunthorpe Stakes at York.
All 16 members of racing staff who won World Pool Moment of the Day through the season received £1,000 and a bottle of champagne.
Global collaboration continues to grow World Pool
Michael Fitzsimons, Executive Director Wagering Products of the Hong Kong Jockey Club, said: “We are delighted to see British and Irish World Pool days grow so strongly this year with the sporting action proving increasingly popular with racing fans, who appreciate seeing the best horses and jockeys competing at a wide variety of fantastic racecourses. We have enjoyed working in collaboration with our racecourse partners, Racecourse Media Group and the UK Tote, and we look forward to continuing to work together as we make plans for the 2023 season.”
Alex Frost, Chief Executive of the UK Tote Group, said: “Everyone at the UK Tote is enormously proud to be part of World Pool as it continues to grow, thereby increasing both the financial return it contributes to British and Irish racing and the excellent value it creates for racing fans betting with the Tote. The implicit ambition of World Pool is to ensure an additive and more sustainable funding mechanism for horseracing, with wagering customers enjoying an improved value proposition.
“I would like to thank the teams at the Hong Kong Jockey Club, our racecourse partners and Racecourse Media Group for ensuring the 2022 World Pool season was such a success in Britain and Ireland. I would also like to offer my appreciation and thanks to the connections of horses who have won and competed in World Pool races this year given the support of owners, trainers and jockeys is an essential part of World Pool’s growth in 2023 and beyond.”
Latest News
7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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