Asia
BETER expands its sports portfolio with Asian Basketball League
BETER, the industry’s leading provider of next-gen betting content and gaming solutions, has added a new discipline to its sports offering. The company will now power and distribute the Asian Basketball League (ABL) events which will take place in Bishkek, the Kyrgyz Republic, and are organised in partnership with the National Basketball Federation.
As part of this agreement, BETER will provide live streaming, data and odds for 66 basketball matches of each ABL tournament. The league features 8 teams that play three 5×5 games per day on weekdays. The tournament system consists of two round-robin stages and a play-off, where the first four teams fight for 1st place and the second four â for 5th place. In total, one tournament cycle includes 66 matches. Until the end of 2022, 3 preliminary tournaments are scheduled, with more than 160 games. ABL is supposed to hold 10+ tournaments or 660+ matches per year.
Nikolay Vernidub, Deputy General Manager of BETER Sports, commented:
“Adding new disciplines to the BETER Sports product is a large part of our business development strategy. We already had a successful partnership with the Asian Basketball League in 2021, and now we are delighted to announce the launch of a new series of tournaments. Basketball is one of the most popular sports in the world and that’s why we decided to add it to our sports portfolio, providing more options for players and increasing their engagement by enhancing the overall betting experience.
âit is also important to note, that all the tournaments we provide are held under the BETER Integrity policy – in cooperation with sports federations and associations.”
The BETER team provides high-quality tech and operational support for tournaments and each match is streamed from 3 cameras with different viewing angles. The company implements its integrity services, ensuring transparency of all events and these solutions help enhance the player experience and drive the development of the fast paced sports betting content sector.
Asia
Nazara Publishing announces playtest for FAU-G: Domination at Indiaâs oldest and biggest game developer conference IGDC 2024
Fearless and United Guards (FAU-G): Domination, the made-in-India mobile game developed by Mumbai-based Dot9 Games and published by Nazara Publishing will be open for playtest at the upcoming India Game Developer Conference (IGDC) 2024 from November 13 to 15 in Hyderabad.
IGDC is Indiaâs oldest and biggest game developer conference and this yearâs edition will feature over 150 sessions, more than 250 speakers, and 5,000 attendees.
Attendees can check out the first-person shooter (FPS) team deathmatch game at the Nazara booth at the event and provide feedback to help shape the latest entry in the FAU-G universe, whose past games have achieved over 40 million downloads.
Building on community feedback from the last playtest in October 2024, FAU-G: Domination will feature the following exciting updates that IGDC attendees will get to experience firsthand:
1. Two new game modes: Kiss of Death and 1v1
2. Improved visuals
3. Revamped sound
4. New death cam
5. Voice chat
6. Refined character and weapon models with improved textures and optimisation
7. New charms and skins
8. Tweaks to weapon balance for competitive gameplay
9. Improved kill and damage animations
In addition to trying out the game, players will receive limited edition FAU-G: Domination fan kits as a token of the teamâs gratitude for their valuable feedback. With FAU-G: Domination, the development team at Dot9 is committed to transparency and making meaningful improvements to the game together with the community.
With over 500 million players in Indiaâs shooter market, pre-launch playtests like these are essential to ensure that made-in-India games like FAU-G: Domination have a strong chance to succeed in an increasingly competitive landscape.
Pre-registrations for FAU-G: Domination are now live on the Google Play Store for Android with pre-registrations on the App Store for iOS and iPadOS to follow soon. Pre-registering now gets players the Beast Collection. The Beast Collection is a limited edition set of in-game cosmetics inspired by the ferocity of the Tiger â Indiaâs national animal.
These include six accessories: frame, banner, avatar, sticker, spray, and charm, as well as six gun skins: sawed-off shotgun, USP, Scout rifle, M4, Uzi, and Kabar. The Beast Collection will only be available for players that pre-register and will not be available after launch.
Asia
8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India
8Bit Creatives, Indiaâs leading esports consulting and talent management agency, has announced its partnership with NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, as the exclusive Talent Partner for DreamHack India 2024.
With this partnership, 8Bit Creatives will leverage its significant reach in the Indian gaming, esports and youth communities through its prominent and talented roster of creators. These creators will create content leading up to the festival and also host meet-and-greet sessions.
India’s biggest gaming festival, DreamHack India, is set to take place from 15th to 17th November at the Hitex Exhibition Centre in Hyderabad, marking its fifth edition. For half a decade, the India edition of the global festival has become one of the most anticipated events of the Indian gaming ecosystem. Bringing together a plethora of events, including esports tournaments, BYOD (Bring Your Own Device) events, cosplay competitions, music concerts, and stand-up comedy, DreamHack India is the celebration of gaming, esports, pop-culture, and entertainment.
8Bit Creatives, CEO and founder Animesh Agarwal said âDreamHack India is one of the most prominent events in the Indian gaming and esports calendar and weâre proud to be the exclusive talent partners for it. This is further recognition of 8Bit Creativesâ ability to meaningfully engage the gaming and youth audiences across the country. Our belief in working with the right creators who create experiences that resonate with the youth audiences distinguishes our offerings and we canât wait to share what we have in store for DreamHack India 2024 with our audiences!â
This is not the first time that 8Bit Creatives will partner with DreamHack India. The organisation was also the talent partner for the event in 2022.
Commenting on the partnership, NODWIN Gaming, Co-founder and MD Akshat Rathee said “Our vision at NODWIN Gaming is to create unforgettable experiences for the youth, and DreamHack has proven to be the ultimate platform to realise that vision, bringing together gaming, entertainment, and community in an immersive celebration. Weâre thrilled to have 8Bit Creatives as our exclusive Talent Partner for DreamHack India 2024. Itâs especially exciting to welcome iconic creators like Mortal, who joined us in our very first edition, back for this landmark fifth year, alongside fan favourites like Snax, Kaashvi, Thug, and Payal. These creators bring a unique energy that connects deeply with our fans and elevates every moment. Their presence underscores our commitment to crafting electrifying experiences year after year, building on the momentum of events like BGMS and past DreamHack editions. Together with 8Bit and this powerhouse lineup, weâre setting the stage for an unforgettable event that will bring fans and creators closer than ever before!”
8Bit Creativesâs content and esports division S8UL became the only organisation in the year to win âContent Group of the Yearâ award for the third consecutive year at the Esports Awards 2024. Additionally, they are the only organisation from India to ever win an Esports Award in any category. Earlier this year, gaming content creators from 8Bit Creatives including Naman Mathur, Payal Dhare and Animesh âThugâ Agarwal were invited for a meet and greet session with the honourable Prime Minister Shri Narendra Modi.
The organisation has been at the forefront of India’s gaming and content ecosystem with its extensive range of services, including talent management, campaign curation and execution, brand activations and more.
Aquisitions/Mergers
Gladiators Esports acquires Gods Reign in one of Indian esportsâ biggest moves; signs Gujarat Titans Rising champions BGMI Team
Marking one of the most significant acquisitions in the Indian esports landscape, Gladiators Esports has officially acquired Bengaluru-based Gods Reign to unite two of the nationâs leading esports entities.
As part of this acquisition, Gladiators Esports will integrate the Gods Reign into its operations, with Gods Reign retaining its name for the esports team while all other verticals, including content creation and marketing will be under the banner of Gladiators Esports. This consolidation aims to streamline operations, strengthen brand identity, and leverage the combined resources of both entities.
Speaking on the acquisition, Gladiators Esports stated, âWe are thrilled to welcome Gods Reign into the Gladiators Esports family. This acquisition reflects our commitment to elevating Indian esports and driving its growth. By integrating the renowned Gods Reign brand and its talented roster, we are not only broadening our reach and influence but also creating a nurturing space for our players and creators to excel. This marks an exciting new chapter, and we eagerly look forward to shaping a bright future for Indian esports.â
In line with this transition, Gods Reign has onboarded one of India’s most decorated Battlegrounds Mobile India (BGMI) lineups, featuring star players who have consistently proven themselves on the biggest stages and have multiple major accolades to their name.
âThis acquisition by Gladiators Esports represents a pivotal step for both Gods Reign and the Indian esports ecosystem. By combining our expertise, experience, and shared vision for advancing Indian esports, we are poised to deliver unmatched experiences and achievements. Our new BGMI roster, featuring both seasoned talent and fresh perspectives, embodies the high level of competition weâre committed to bringing. Through this strategic move, we aim to amplify opportunities for our athletes, engage our community in exciting new ways, and elevate Indian esports on the global stage,â said Rohith KR, CEO of Gods Reign.
The team will be led by In-Game Leader (IGL) Ammar Khan (Destro), joined by his former teammates Justin Nadar (Justin) and Parth Garg (DeltaPG). Together, this trio has proven to be a formidable force in official tournaments last year, capturing the BGMI Series (BGIS) 2023 title and BGMI Masters Series (BGMS) 2023 and earning runner-up position in BGMI Pro Series (BMPS) 2023.
Strengthening the roster further is Shubham Ranjan Sahoo (NinjaJOD), who clinched the BGIS 2024 championship and was a runner-up at last yearâs India-Korea Invitational. Former BGMI athlete Robin Singh (Robin), who recently led Destro, Justin, DeltaPG, and NinjaJOD to victory in the Titans Rising tournament hosted by the Gujarat Titans cricket team, will be coaching this skilled lineup.
The newly assembled team, which had a combined prize pool earnings of approximately INR 2.5 crores ($276,703) in FY23, brings fresh potential to build on their impressive track record and aim for even higher accolades in the upcoming tournaments.
âHaving previously played with these talented players and achieved success together, returning to Gods Reign feels like a true homecoming and itâs an honour to reunite under this banner. This acquisition unites some of Indiaâs top esports talent, all of whom are dedicated to constant improvement and focused on victory. With our combined strengths and support, we hope to set new benchmarks in BGMI and demonstrate our potential on both national and international stages,â commented Ammar Khan aka Destro, IGL of Gods Reign.
In addition to its esports rosters in Counter-Strike 2, PokĂ©mon UNITE, and BGMI, Gods Reign is also home to some of India’s top gaming creators, including Thor Gaming, Harshdeep Singh, Red Parasite, Miss Senorita, AJ Jeffy and many others. Collectively, they boast over 6 million YouTube subscribers and more than 1 million Instagram followers.
Together, Gladiators Esports and Gods Reign are ready to make waves in Indiaâs rapidly growing content creation and esports ecosystems.
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