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AdLiven’s new Insights tool aims to help advertisers make better ads, measuring the quality of creative and not just clicks

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AdLiven, a full-service mobile user acquisition, and creative production company, is launching AdLiven Insights – a new way to understand the performance of interactive ad formats in a post-IDFA world. AdLiven Insights provides granular data about how and when a user engages with playable ads, helping advertisers, brands, and marketers to better understand user behavior. This will inform them of how an
ad is performing and give crucial insights into making better, more creative, and more effective ads with learnings that can also be applied to video campaigns and app store optimization.

The tool is now available to all partners on supported ad networks (Vungle, AppLovin, IronSource, Unity, Liftoff, AdColony, and Chartboost). It has been running a beta of its Insights since July, analyzing the engagement of 50 different playable ads seen by over 30 million mobile gamers. Engagement is the percentage of people that decide to interact with the ad after it has been shown to them. AdLiven has an average engagement rate of 28%. Insights will reveal which playables perform poorly compared to average engagement and thus identify which factors need to be adjusted to improve engagement.

Founded in 2018, AdLiven provides high-quality ad creative services and collaboration between app marketers and visionary designers. AdLiven’s vision is to become a hub of ingenuity and innovation where app marketers can fulfill their creative needs without compromise.

Unlike many existing ad tracking and analytics tools, AdLiven Insights is not limited to a predefined bucket of possible reporting events. Since each of their playable ads is custom-built with code, AdLiven can tailor its solution to each playable, looking at ad engagement from the users’ experience to learn what elements are driving performance and how to better target audiences in different segments, including network, device, and region. AdLiven Insights can also compare ad variants by testing a copy of the original playable but with modifications such as gameplay and difficulty duration, which facilitates A/B testing and optimization of playable ads.

The release of AdLiven Insights is an extension of AdLiven’s full-service creative offering whereby users can iterate, test, launch, and measure ads within one platform. Supported by AdLiven Playable Platform (APP dashboard), partners will get direct feedback from their target audience on the art style, gameplay mechanics, character affinity, and overall engagement. Pairing AdLiven Insights with the creative capabilities of AdLiven’s Playable Platform allows users to make quick design tweaks to optimize creative performance across different audiences without creating (or needing to purchase) a whole new project, resulting in significant cost and time savings.

“IDFA has had a huge impact on how mobile advertising is measured, so any new way to understand if your ad is working as intended is significant. AdLiven benefits from building all of our playables from scratch, so we’re not tied to pre-defined tracking metrics, giving our partners granular insight they lost through IDFA changes,” said Kai Yu, Co-Founder of AdLiven. “We work closely with our partners to understand their marketing goals and build customizability into the ads so that we can test many different scenarios and ensure a greater understanding of user behavior and preferences, allowing them to make educated decisions around the creative direction or even product development decisions.”

Gaming

ZITRO LAUNCHES MERGING FU POTS

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Discover the world of Merging Fu Pots and unveil the hidden fortunes within each pot! At 75 credits, players can access 3 combinable features: the Green Pot (Multiplier), the Orange Pot (Double), and the Blue Pot (Extra Spin) to unlock up to 7 different Bonus Links!

But at the boost level bet of 100 credits, players will unlock 1 Merged Pot, which combines the Double, Multiplier, and Extra Spin features for a new gameplay experience! Land 15 link symbols and claim the GRAND MEGA or MEGA jackpot with a spin of a wheel.

The thrill of Fu Pots, now with an extra boost!

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Asia

Mythpat, GamerFleet, Piyush Joshi Gaming: India’s popular Minecraft Players Gear Up for the Ultimate Battle in Creators Rumble

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Get ready to dive into an electrifying, one-of-a-kind gaming spectacle as India’s most talented gamers face off in the much-anticipated Minecraft tournament titled Creators Rumble, an initiative by OP Gaming, a subsidiary of OpraahFx. This event is set to bring together India’s top Minecraft creators, who will challenge each other and display their mastery over the game in a thrilling competition spanning three rounds which includes Parkour, MLG and PvP. 

This event marks the first time that India’s top Minecraft influencers and gaming creators unite in an official tournament format, bringing fans and players alike a whole new level of excitement.

Divided into six teams of four members, they will face off across action-packed Minecraft rounds  designed to test every skill—from strategy and creativity to adaptability and teamwork.

Mythpat aka Mithilesh Patankar, one of India’s leading Youtuber and gaming influencers, shared his excitement saying, “Creators Rumble will be a chance to bring the Minecraft gaming community closer, strengthening bonds among creators and igniting excitement for both fans and gamers. India has a huge Minecraft fanbase, and this tournament will introduce even more gamers to the fun of Minecraft.”

The inaugural edition of Creators Rumble will tap into Minecraft’s worldwide popularity, which has grown steadily since its release. In October 2023, Mojang Studios, the game’s developer, revealed it has sold over 300 million copies, making Minecraft the best-selling video game in history. Players of all ages continue to be captivated by its open-ended gameplay and limitless creative potential, where they can build worlds and structures limited only by their imagination.

Anticipating the prospects Mansi Gupta, Chief Business Officer at OpraahFx, emphasized on the industry impact saying, “India’s gaming landscape is thriving, and we believe that the nation has the potential to emerge as one of the world’s biggest pools of gaming talent. The Creators Rumble is a platform for growth, not only for seasoned players but for the entire creator economy. We’re here to support these creators as they captivate audiences with their talents in Minecraft.”

The Creator’s Rumble will see iconic players Mythpat (Mithilesh Patankar) and Gamerfleet (Anshu Bisht) showcasing some exhilarating gaming experience joined by popular gaming creators, Piyush Joshi Gaming (younger brother of popular Indian YouTuber, Sourav Joshi), AndreoBee (Naveen Yadav), MC Addon (Dipanshu Prajapati), PSD1 (Prathamesh), Harshita (Harshita Shukla), ShadowShooter (Pankaj Kumar Sahoo), I.M.Kopi (Bibek Jung Kunwar), Proboiz (Paresh Solanki), Mr Lapis (Jitender Kumar), GameBeat (Nitin Tyagi), Risible Twins (Kartik and Kunal), Yug Playz (Yug Thakkar), Agnit Plays (Vinit Aggarwal), GamerJatin (Jatin Makhija), Spunky Insaan (Harshit Nema), Pahadi Gaming (Lokesh Karakoti), DevXD (Pankaj Dev), Ro9nie (Rohan Chhabra), Sidh4rth (Siddharth), CassalFx (Shrey Patel) and Dattrax Gaming (Harvest Dewangan).

With this monumental event, OP Gaming aims to further solidify India’s role in the global gaming landscape and showcase the extraordinary creativity and camaraderie of the Minecraft community.

The tournament is scheduled to take place on November 22 (Friday) and will be streamed live on the OP Gaming YouTube channel. Six teams – Team RedstoneTeam Gold, Team Emeralds, Team ShulkerTeam Amethyst, and Team Diamonds, will compete in a series of thrilling challenges, vying for the prestigious title and showcasing the finest Minecraft talent in India.

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Gaming

THE BATTLE OF POLYTOPIA RELEASES NEW AQUARION SPECIAL SKIN IN LATEST UPDATE

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Midjiwan, the award-winning independent studio behind The Battle of Polytopia has today released a new Aquarion Special Skin, additional language options and balance updates to the recently reworked Aquarion tribe. Players will dive deep into the Ritiki Marshlands encountering a lost Aquarion outpost with the new skin known as “The Forgotten”.

Long ago, when the Aquarion Empire vanished beneath the waves. One remote outpost in the swampy atolls lost all contact, leading its inhabitants to believe they were the last of their kind. This forgotten tribe evolved in isolation, adapting to the marshy landscapes with squid-like appendages and unique abilities to command the swamp and its creatures.

Using the unique abilities of “The Forgotten”, players can build on water, summon giant squids, create speed enhancing bubbles, ride crocodiles, tame toads, and traverse their marshy terrains with ease.

In addition, the latest update to the game now offers expanded language options: Hindi, Indonesian, Malay, Polish, Thai, Turkish & Vietnamese.

Christian Lövstedt, CEO of The Battle of Polytopia, commented: “I feel that this skin is one of the best we’ve created and has quickly become my personal favourite. Additionally, we have added Bubble Tech to the Aquarion Waterways, making that tribe even greater. With expanded language options and new gameplay mechanics, we’re inviting players to dive into the rich lore and strategy that make the Battle of Polytopia truly special.”

To celebrate the launch of the new update, Midjiwan hosted an exclusive livestream event, offering fans a unique look behind the scenes, live gameplay, and discussions with the development team – the livestream is available to watch now: The Forgotten livestrea m by Midjiwan.

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