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SPORTRADAR TO BOLSTER KINDRED GROUP’S CUSTOMER ACQUISITION WITH AD:S PAID SOCIAL

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Sportradar ad:s summit sessions now live!
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Sportradar has announced a new agreement with Kindred Group for the provision of paid social media advertising to boost customer acquisition through its ad:s multi-channel performance marketing platform.

Under the terms of the deal, the sports technology company is helping the global digital entertainment brand to grow its customer base and increase the effectiveness of its advertising spend by optimising social media as an acquisition channel.

Sportradar’s ad:s paid social advertising solution enhances Kindred’s ability to effectively target and acquire customers across social media, through deeper understanding of online behaviours and the delivery of relevant, real-time content based on individual interests.

The company’s proprietary technology automatically generates hundreds of thousands of personalised adverts, allowing three of Kindred Group’s flagship brands, 32Red, Unibet and VladCasino, to send more effective messages directly to sports fans and bettors across the Meta platforms of Facebook and Instagram.

Florian Geheeb, Global Director Advertising Sales, at Sportradar said: “Sportradar has enjoyed a productive partnership with Kindred Group, and today’s deal underscores our commitment to continuously deliver the best possible products and services to the top names in betting and gaming. An effective social media advertising strategy is essential for sustainable customer growth and must deliver strong return on investment; our ad:s paid social service will help Kindred Group realise this potential.”

Elen Barber, Chief Marketing Officer at Kindred Group said: “By leveraging Sportradar’s AI-led technology, Kindred will enhance the relevancy and personalisation of social media advertising across a number of regions, boosting our creative delivery capabilities and improving marketing campaigns’ time-to-market.”

Utilising artificial intelligence and machine learning technologies, and 20 years of data expertise, Sportradar has developed the leading paid social media advertising solution in the betting and gaming industry. With more than three billion people worldwide actively engaging with social media each month, sports betting operators are increasingly recognising the significant customer acquisition potential of paid social advertising.

Sportradar’s ad:s end-to-end paid social media advertising service includes campaign management, measurement tools that optimise performance in real time, and automated creative production featuring the latest fixtures and odds. Sportradar’s market-leading product is supported by a team of expert channel strategists and has been shown, in a private study, to increase purchase intent and drive significant return on advertising spend of up to 450%.

The deal is an expansion of an existing agreement Sportradar has with Kindred Group to supply the company with its market leading portfolio of betting products and services including live streaming of sports events, virtual betting solutions, and engagement tools such as live match trackers.

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Springbok Casino’s Wild November Feature ‘Backyard Gangsters’ Offers 25 Free Spins on new Clue Chronicles: Mirror Mansion slot

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Unravel the murder mystery and get 25 Free Spins on Clue Chronicles: Mirror Mansion, a feature-packed slot!

Springbok Casino’s November feature article introduces the “Backyard Gangsters” a playful look at the diverse animals that inhabit our gardens, highlighting their unique roles in maintaining ecological balance.

“Our backyards are teeming with life, and it’s fascinating to see how these cheeky animals each play a vital role in the ecosystem. From flashy sunbirds to silent assassin geckos, these creatures are portrayed as the true rulers of our garden turf, each contributing to the garden’s dynamic.” — Daniel Van Wyke, Springbok Casino Manager.

To celebrate these gang of wild characters, the leading South African online casino is offering all depositing players 25 free spins on the new RTG slot, Clue Chronicles: Mirror Mansion, until November 30th.

CLUE CHRONICLES: MIRROR MANSION25 FREE SPINS
Available to all players until November 30, 2024

25 Free Spins for ‘Clue Chronicles: Mirror Mansion’
Coupon Code: BACKYARD

Clue Chronicles: Mirror Mansion is a new high-stakes murder mystery slot with a Reel Copy feature and a choice of up to four modes for its Free Games bonus round. When matching symbols stack on the first reel, the Reel Copy feature is triggered, mirroring the stacked symbols on up to four more reels, increasing chances of a killer payout!

BACKYARD GANGSTERS: THE SECRET RULERS OF YOUR GARDEN TURF

Tiny Titans: The Insect Underbosses maintain order in the garden with their clever strategies and ruthless efficiency. For instance, the “Bees: the Buzzing Businessmen” and the “Butterflies: the Glamorous Gangsters” ensure that plants and flowers are pollinated, keeping the garden lush and vibrant.

Feathered Mobsters: Birds that Rule the Backyard Skies are always on the hunt for territory and food to snatch. The vigilant Hadeda Ibis doesn’t just feast on worms and insects; its incessant squawking serves as a warning to any trespassers in its domain.

The Night Watchers: Nocturnal Gangsters features stealthy bushbabies expertly bouncing between trees, raiding your fruit with finesse, while owls silently stalk the night, watching and waiting for rodents and insects from their perches.

You’ll also find the diligent clean-up crew of ants and dung beetles, the undercover enforcers like ladybugs and assassin bugs, and the camouflaged tricksters such as snails and slugs!

Springbok Casino provides customer service in English and Afrikaans, offering hundreds of slots and table games from Spin Logic, all played in rands. Games are playable on mobile devices or on your desktop as download, instant.

 

 

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Play’n GO celebrates multiple win at 5 Star Media Awards

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Play’n GO, the world’s leading casino entertainment provider, is today celebrating a five-award sweep in the coveted 5 Star Media Awards of 2024.  

The legendary games studio nabbed a second consecutive Slot Supplier of the Year award, as well as being named the RNG Casino Supplier of the Year. The company also secured three of 5 Star Media’s “Top 20” Awards for co-founder and CMO Ebba Arnred, Director of Business Development Stuart Trigwell, and Head of Brand and Communication, Andrew Pink. 

Play’n GO has enjoyed a landmark 2024, breaking new ground by entering the South African market, as well as expanding its US presence into what is now five states. 

Ebba Arnred, Co-Founder and Chief Marketing Officer at Play’n GO, commented “We’re always very pleased to have our work recognised at the various awards throughout the year, but to win five in one fell swoop is almost unprecedented. It’s very special to be awarded Slot Supplier of the Year for a second year in a row, and RNG Casino Supplier of the Year is another well-received feather in our cap. We would like to thank 5 Star Media and the entire judging panel, as well as our entire team here at Play’n GO, without whom these award wins simply wouldn’t happen. On a personal level, I’d also like to express gratitude for the individual recognition of a 5 Star “Top 20” Award.” 

Stuart Trigwell, Director of Business Development at Play’n GO, added “I’d like to express a sincere thank you to 5 Star Media for being recognised in their “Top 20” Awards. We do our work not for individual accolades but for the success of the entire business, so it’s great to see Play’n GO so well represented across the board.” 

Andrew Pink, Head of Brand and Communication at Play’n GO, said “Play’n GO’s driving ambition is to be the best entertainment supplier there is. Aside from producing some of the most played games and best loved characters in the world, that ambition is often realised by things largely unseen by those outside the company. It’s extremely gratifying for everyone at Play’n GO to be recognised as Slot Supplier of the Year. Next year may just be our biggest and best yet.” 

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Procedure to be followed by school clubs affiliating for the 2025 season

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Mind Sports South Africa (MSSA), founded in 1984, is the national federation for Board games, Card games, Esports, and Wargames.

MSSA promotes all  the different disciplines equally, although each school may pick-and-choose which discipline it wishes to promote at its school. Some schools will promote the whole gambit, while others will concentrate on only one discipline, and/or even just concentrate on one specific title.

The choice is ultimately up to the school.

The various games offer unique opportunities to many South African learners. Many learners have been able to earn Regional, Provincial, and National Colours which have allowed them to earn bursaries and obtain first-class educations.

MSSA has sent teams with full Protea Colours to international events since 1991 for wargames, 1996 for Morabaraba, 1997 for Checkers, and 2005 for Esports. Many members of the national teams have been scholars, and all have benefited from their involvement in the national Protea Team. 
With the above in mind the MSSA has streamlined the process for schools to affiliate to the MSSA.
 

There is still the option open for a school to start a full-blown sub-club on its premises, but bearing in mind the tight regulatory conditions under which accredited schools have to operate in the Republic, the MSSA no longer deems it necessary for a school to start a sub-club.

As long as the school club has the approval of the school, and has an Educator-in-Charge, a school may affiliate by merely completing the Application for Affiliation Form and submitting such to MSSA.

In order to affiliate, the completed Application for affiliation Form must be submitted to the MSSA.
 
Once the Board has approved a school’s affiliation, the school then needs to complete the Google Registration Page allocated to the school for the players and make payment.
 
All school members may participate in all events for which it qualifies. Such events include meetings, championships, courses, and so forth. 

Advantages of having a MSSA affiliated club: 
There are many advantages of having a MSSA affiliated club, such as:

  1. Being part of a community where your club has a real say in how things are done
  2. Being able to apply for National Lottery Funding – MSSA member clubs can apply for up to R800,000.00 in funding
  3. Being able to get assistance from your local government
  4. Experience increased media exposure of your events and your gamers
  5. Become part of the international community through the MSSA Registered players are able to become internationally recognised umpires, etc.
  6. Enable your gamers to take part in MSSA events, which may qualify them for Regional, Provincial, and National colours, overseas trips, and even sports bursaries at university.
MSSA’s Constitution
The Constitution forms the foundation of the MSSA. It guarantees members rights and governs the way that the MSSA operates. It can only be amended by a two-thirds majority at a Council Meeting. Please remember that Associations only have two (2) votes each, whereas member clubs have a representational vote, being:
  • Private clubsone vote per every five registered players, and
  • School clubs: one vote per every ten registered players.

MSSA’s General Regulations   
The General Regulations comprises of decisions made by both Council and Executive Committee Meetings. The General Regulations deals with how sub-committees operate as well as to how teams are selected and development funding is distributed.   Please refer to Schedule 10.12 in regard to the rights of clubs in hosting events.

MSSA’s Discipline Specific Regulations   

The Discipline Specific Regulations deal with rules concerning the different disciplines. The Disciplines that the MSSA caters for are; Board Gaming, Card gaming, Esports, and Figure Gaming.

Application for Affiliation form   
When a club applies for membership, the applicant club must complete such form and return the same to the MSSA.
Fee note for 2025
The fee note details the Affiliation Fees and Registration fees that are payable.

Player Registration Form   

The Player Registration Form needs to be completed by every player that is a member of a club and intends to participate in MSSA affairs.

MSSA’s Letter of Undertaking   
The Letter of Undertaking is for all registered players who sit on any MSSA committee.

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