Australia
Ladbrokes, Neds Parent Company to Pull Jersey Sponsorships from All Sports

Entain, the owner of Ladbrokes and Neds, has said that its brands will no longer appear on the jerseys following growing backlash around gambling sponsorship of sports teams.
Entain previously sponsored a range of NRL, AFL, and A-League teams, as well as some UFC sponsorships.
“While we have had many great partners in this space over a long period of time, we understand some of the community sentiment around this and feel it is the right time to step away from this area,” Entain said.
Entain also said that ending the sponsorship deals was part of a bigger reduction in the group’s sports sponsorships.
Ladbrokes ended its longstanding $7.5 million Brisbane Broncos sponsorship in July after the Queensland government increased the point of consumption tax to include free and bonus bets, as well as a new 5% racing levy.
Neds had been the official gambling partner of the A-Leagues and UFC Australia. It also sponsors the Brisbane Lions despite no longer appearing on the team’s jersey.
-
Asia5 days ago
S8UL Launches 12-City Esports World Cup Watch Party Tour and Exclusive Creator Experience in Mumbai
-
eSports5 days ago
Team Vitality’s Women’s Mobile Legends: Bang Bang Team Crowned World Champions at the Esports World Cup
-
Asia5 days ago
DigiPlus Backs Stricter Online Gambling Regulation
-
Interviews5 days ago
Betting That Works: DATA.BET’s Performance-First Approach to Sports Expansion
-
Australia5 days ago
ACMA Blocks More Illegal Online Gambling Sites
-
Interviews4 days ago
Roundtable: Why Malta remains the ‘hub’ of European iGaming
-
Interviews5 days ago
CEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO
-
Africa4 days ago
Altenar appoints Brendon Jeacocks as Regional Director in South Africa