Latest News
Circus strikes sponsorship agreement with Brussels Basketball
Circus, the flagship brand of GAMING1, and entertainment branch of Ardent Group, has become the main sponsor of the Brussels Basketball club.
Already active in cycling as the sponsor for the Wanty-Gobert team, and in football with its partnership with Standard de Liège and KAA Gent from this season, Circus has its eyes firmly set on enhancing in basketball and offer a new decisive step to the famous Phoenix Brussels.
Thanks to the new three-year partnership, Circus hopes to breathe new life into the club, notably thanks to the arrival of Belgian international, Kevin Tumba.
Under the agreement, the club will now be named Circus Brussels Basketball, kick-starting a new era for a club which aims to reach new heights for the upcoming season. The Brussels-based club also hopes to shine in years to come with its eyes firmly set on finding success in one of the European competitions.
Commenting on the new partnership, Emmanuel Mewissen, CEO of Ardent Group said: “Our group has always thought it was important to contribute to the community and sporting life in Belgium. In recent years, we have experienced rapid international growth, but our main mission is still to preserve the local roots that are very important in the group’s eyes.
After Standard, KAA Gent and Wanty-Gobert, this partnership is another chance to show our support to Belgian-based teams – working with them on new challenges and allow them to reach the next level. This is all the more important for a discipline like basketball where this kind of support is a real level for growth. We are excited to follow the achievements of Circus Brussels Basketball during the next three seasons.”
André Dekandelaer, President of Circus Brussels Basketball, added: “The arrival of such an important sponsor allows us to set more ambitious sporting objectives, resulting in the arrival of players with experience both nationally and internationally.
In parallel, a new development strategy for training and supporting young people can be put in place. I thank Circus and Mr. Mewissen on behalf of the entire basketball community in our region for their confidence in us.”
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FullCircl Hits Milestone 1 Million Vulnerability Checks During Safer Gambling Week
FullCircl, the single identity verification platform helping gambling operators grow faster with compliance solved, has announced that its Financial Vulnerability Solution – launched in August in alignment with the UK Gambling Commission’s new regulatory requirements – has delivered more than 1 million light-touch vulnerability checks on behalf of the some of the UK’s leading gambling operators. This milestone achievement importantly coincides with Safer Gambling Week in the UK, and heightened awareness for gambling operators to do more to protect customers from harm.
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Play’n GO recruits the entire Wilde family for their latest adventure, Wildest Gambit
Play’n GO invites players to join the Wilde family in Wildest Gambit, a globe-trotting 5×3 slot that combines adventure, mystery, and massive win potential with an x20,000 Multiplier.
Wildest Gambit unites the legendary Wilde family – Rich, Cat, and Uncle Gerard – in an epic journey across four unique destinations. From the golden sands of Egypt to the dense jungles of South America, players will experience a dynamic blend of Expanding, Sticky, and Multiplier Wilds. These Wilds can be activated in both the base game and Free Spins: offering players more opportunities to score big wins. Each location brings a unique challenge, rewarding intrepid explorers with treasure beyond their wildest dreams.
The slot’s defining mechanics include the fusion of three distinct Wilds: Sticky Wilds lock in place to trigger Re-Spins, Expanding Wilds stretch across the reels for more winning potential, and Multiplier Wilds offer up to x8 win boosts. By combining these features, Wildest Gambit crafts a multi-layered adventure, reflecting Play’n GO’s commitment to delivering immersive experiences and engaging narratives.
Fans of the series will notice nods to earlier titles like Rich Wilde and the Tome of Insanity (2024) and Gerard’s Gambit (2023). Equally, fans of the Play’n GO classic Rich Wilde and the Book of Dead (2016) and Pilgrim of Dead (2023) may find the game mechanically similar with the presence of Expanding Symbols.
However, Wildest Gambit pushes the adventure to new heights with its family-focused narrative and inventive Wild combinations, creating a fresh yet familiar experience. Players looking for excitement, exploration, and engaging gameplay will find it all here.
Games Ambassador at Play’n GO, Magnus Wallentin, said: “Wildest Gambit is a standout title in our Wilde saga. By combining three Wild features across various locations, we’ve given players new layers of gameplay and greater win potential.”
With its stunning visuals, engaging features, and the legendary Wilde family leading the charge, Wildest Gambit promises an unforgettable journey. Prepare to explore new horizons with every spin!
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SavageTech launches SKINS to power up igaming brands’ sponsorship deals
SavageTech, the world’s first true gamified retention solution, has launched SKINS, enabling operators to extract more value from their sponsorship IP deals.
SavageTech, which was launched in April this year by esports and iGaming entrepreneur Tom Lemke, is a plug-and-play widget that adds a seamless engagement layer for players.
Requiring just a single line of code, SavageTech gamifies the gambling experience with integrated bonus rewards, quest-based cross-sale opportunities and community building with social leaderboards.
SavageTech is currently integrating with five B2C brands – with the first expected to go live early next year – and announced its first significant product update during the SiGMA Europe Summit in Malta last week with the launch of SKINS.
SKINS allows clients to customise the theme of the gamification layer, including the avatar, progression challenges and rewards. For example, the avatar can become a football player improving their skills and winning trophies or a soldier earning equipment and winning battles.
Themes can be fully customised to best engage operators’ audiences and adapted to maximise value from sponsorship IP deals.
Lemke, a founder of two of Germany’s biggest esports teams in Mousesports and BIG, said: “Many brands spend a serious chunk of their marketing budget on licensing IP and SavageTech provides another channel to maximise value from those deals.
“Imagine your audience playing as real football stars or beloved characters. Using SavageTech, companies can showcase real athletes, entertainers, or branded avatars, instantly enhancing engagement and immersion.
“The feedback we’ve received from clients and prospects made SKINS a product priority for us. Sportsbooks and Casinos are now able to fully customise the SavageTech widget to make sure it’s highly relevant to players and therefore an even stronger loyalty tool.
“SavageTech has been built to tackle a growing problem facing many igaming companies in that Gen Y and Z customers find gambling boring. True gamification helps solve that problem and there is simply no cheaper way to retain valuable players, including VIPs.”
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