SPORTFIVE becomes exclusive partner of the International Weightlifting Federation

The International Weightlifting Federation (IWF) has assigned its international media rights for two upcoming World Championships to SPORTFIVE.

As IWF’s exclusive partner, SPORTFIVE will distribute the media rights to the World Championships in 2022 and 2023, as well as to the Grand Prix in 2023 and the IWF World Cup in 2024. The cooperation marks a further step in a close collaboration between SPORTFIVE and the international weightlifting sport.

The cooperation with IWF enables SPORTFIVE to take another step towards marketing of major international weightlifting tournaments. Earlier this year, SPORTFIVE has signed a long-term agreement with the European Weightlifting Federation (EWF) for its flagship events – the senior European Championships.

Tigran Sirunyan, Senior Vice President Media at SPORTFIVE said: “SPORTFIVE has extensive experience and proven track record in media rights distribution to major weightlifting events, and we are more than pleased with our new partnership with IWF. I am convinced that we will justify IWFs trust via contemporary distribution models, which will raise the profile and popularity of the world’s best weightlifting competitions to a new level.”

Antonio Urso, IWF General Secretary said: “We are very happy open once again the cooperation with SPORTFIVE. In this process of growth of our sport and our image we needed to rely on professionals’ company who with their experience can contribute to a renewed image of world-class weightlifting. We are confident that this collaboration trough IWF and SPORTFIVE will bring undisputed advantages and moments of professional exchange useful for new visions of this important challenge.”