Belgium’s National Lottery Will Not Advertise Sports Betting During World Cup

As the minister in charge of the Belgian National Lottery, Federal Finance Minister Vincent Van Petegrem has announced that the National Lottery will not advertise sports betting via radio, TV and written press during the World Cup in Qatar.

A World Cup is traditionally a time when more people find their way to sports betting, which is why player protection and the fight against gambling addiction are a cornerstone of Van Peteghem’s policy.

“The National Lottery is taking a leading role in protecting players and fighting gambling addiction. At a World Cup, the sport and supporter experience should be central,” he said in a press release.

“Advertising for sports betting should have no place in broadcasts or reports via television, radio and written press. The National Lottery is already setting a good example by not advertising its sports betting on these channels,” he added.

Van Peteghem guaranteed that the Lottery would continue to play a leading role in the fight against gambling addiction and channelling players towards safer gaming environments in the coming years.