Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.


Latest News

SIS 24/7 Live Racing Content receives major Malta boost with IZIBET agreement

Published

on

SIS 24/7 Live Racing Content receives major Malta boost with IZIBET agreement
Reading Time: 2 minutes

 

New deal with lottery operator brand brings significant increase in retail presence

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, is taking its 24/7 Live Racing Content to a substantially greater number of bettors in Malta after striking a deal with national lottery operator IZI Group’s retail brand IZIBET.

Following a successful integration, SIS’ provision of high-quality round-the-clock horse and greyhound racing from around the world will be delivered to over 200 retail sites across the island. IZIBET is managed by IZI Group, the gaming group that operates Malta’s iconic Dragonara Casino and, since July 5th 2022, the National Lottery of Malta.

The development significantly enhances the Maltese exposure of SIS’ content, which provides profitable short form betting opportunities across an annual total of 30,000 horse races and 38,000 greyhound events, taking place at over 170 racecourses across five continents. All racing content is supplied as an end-to-end solution, including live streamed pictures, data, commentary, and on-screen graphics with betting triggers along with an extensive range of markets and prices.

The latest in a string of new operator partnerships provides further evidence of the continued commercial growth of SIS, with the supplier’s partners worldwide benefiting from a range of proven, revenue-boosting services.

Dave Richardson, Commercial Manager (UK & Europe) at SIS, said: “This latest boost to our profile is the result of our strategy of partnering with the right brands that we can confidently move forward with. IZIBET is a well-known and trusted brand in Malta, and this deal offers us incredible access to a thriving retail market. We’re delighted to be able to offer even more bettors the best racing products currently available.”

Franco De Gabriele, Chief Commercial Officer of IZI Group, said: “We are very excited to extend our collaboration with SIS for all our customers of the National Lottery. We have been working with SIS for several years, providing a compelling horse racing product through our network of IZIBET Shops. Through the takeover of the National Lottery of Malta earlier this year, we are glad to have extended the SIS horse racing betting service to a network of over 200 outlets across Malta, creating the largest retail sports betting network in Malta under a single brand.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement

Advertisement

EveryMatrix at ICE 2025 in Barcelona: Explore advanced iGaming technologies and solutions, including Casino, Sports, Platform, Managed Services, and more. Visit EveryMatrix at stands 2G32, 5K10, and K36.

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.