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Bet365 Reports Revenue of £2.85bn for 2021-22

Published

2 years ago

January 11, 2023

Niji Narayan

Bet365 Reports Revenue of £2.85bn for 2021-22

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Bet365 has reported revenue of £2.85bn for 2021-22. That’s a rise of 2.9% year-on-year. However, operating profit fell by 87.8% to £41.7m due to the cost of customer acquisition in new markets.

Sports betting revenue was down by 2% due to margins (wagers were up by 48%) but gaming revenue rose by 25%. However, marketing costs grew by 1.4% to £496.8m and administrative expenses by 18.2% to £2.31bn due to “significant costs associated with raising brand awareness in new markets alongside continued investment in IT infrastructure and technology”.

Staff costs rose, with the number of staff rising from 5443 to 6092, although CEO Denise Coates took a 16.5% pay cut, receiving a mere £213.4m. Pre-tax profit was £76.1m.

Factoring in a £26.2m loss from Stoke City Football Club, the group made a pre-tax profit of £49.8m. Total profit was down 89.8% at £42.8m.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.