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Symplify signs partnership with SoftMaya

Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has agreed a new partnership with online and offline gaming software provider, SoftMaya.
SoftMaya operates multiple successful iGaming brands which include the headliner offering Rock ‘n’ Reels. Each of the brands that run under the SoftMaya label will be able to leverage Symplifyâs AI Personalisation Module which is equally adept across sport and casino lobby pages.
The Onpage AI gives users a hyper personalised and tailored web experience based on machine learning. The Symplify service is seamlessly integrated into SoftMayaâs communication, retention and conversion strategies to allow CRM teams to manage operations from a single console.
Symplify is to also provide its cogent Campaign and Journey builder that will instantly contribute to business growth. Socially responsible gaming forms a core element of SoftMayaâs long-term expansion strategy and Symplifyâs SaaS service is populated with several modules that monitor concerning behaviours and identifying abusers. AI will focus on helping the business optimise marketing spend and develop greater customer sentiment leading to increased Lifetime value.
Symplifyâs CEO Robert Kimber said: “SoftMaya is a superb business that has an exciting future ahead and weâre thrilled to welcome them as a partner. Itâs the perfect opportunity for us to work alongside SoftMayaâs portfolio of brands and showcase our powerful AI Personalisation Module. It revolutionises the way in which we can understand user behaviour and then positively adapt website experiences to meet player preferences.â
Will Parker, SoftMayaâs Marketing Manager, followed: âIt was clear very early on in our discussions with Symplify that its service would greatly benefit our next stage of company expansion. Symplifyâs ability to optimise our CRM capabilities and use AI to help shape truly personalised experiences will be invaluable.â
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