Latest News
SOFTSWISS Sportsbook Reflects on Second Winning Year since Launch
Almost 55% of all sports bets in 2022 were made on soccer, which proves the sport’s leadership position with its 20% year-on-year growth. The solution for online betting projects offered by the innovative tech company SOFTSWISS celebrates its 2nd anniversary and shares expert conclusions about the industry over the years.
Regarding the product statistics, the most popular sports bet on through the platform were as follows:
- Soccer – 54.64%
- Basketball – 16.32%
- Tennis – 15.67%
Commenting on the most popular sports by Bet Sum in 2022, Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, highlights that despite the third position, betting on tennis leads by profitability.
“American football and cricket are among the Top 7 sports, which pleasantly surprises us. This shows that they are represented well at the SOFTSWISS Sportsbook, and our partners’ marketing campaigns work great for them.”
From the esports perspective, the hugely popular Counter-Strike titles account for almost 75% of all bets. In addition, the rise in the popularity of League of Legends is also noteworthy, with its share of esports betting exceeding 15%.
The FIFA World Cup 2022 played a huge role in captivating bettors, attracting 37.5% of all sports bets during the winter tournament timeframe. The average bet at the tournament was 74 EUR, and the most popular match was the final duel between Argentina & France. However, the most profitable match in terms of betting was Morocco vs Spain, where Morocco, the ‘Cinderella’ of the World Cup, beat the favourites in the championship.
The Sportsbook has increased its GGR by 485% year-on-year, while the total bets rose by 795%, and the turnover was up by 654%. These spectacular numbers highlight the important area of growth the Sportsbook platform unlocks for SOFTSWISS.
Alexander Kamenetskyi comments on the product growth: “We are thrilled that the Sportsbook is growing on all fronts: bets, turnover, profits, and of course, its functionality.
The flexible margin system mastered by our risk team has been a major contributing factor. Twenty new projects and three platforms have also helped us achieve this phenomenal growth. The launch of unique bonuses contributed to the attraction and retention of players in the projects, which also played a significant role.”
2022, in particular, was a breakthrough year for the solution, with the comprehensive back-end work allowing it to be integrated with the SOFTSWISS Game Aggregator, ensuring that operators get two high-quality products in one swift link.
“I want to thank the team and partners for bringing our big cross-product integration to life. It is really hard and professional effort that has gone a long way to meeting the demands of our clients. I am confident it will help us develop even faster and grow even more in 2023!” extends thanks Mr. Kamenetskyi.
The sports betting software SOFTSWISS Sportsbook now offers markets on more than 180 different sports, as well as three exclusive bonus systems: the Lootbox Bonus, Freebet Booster, and Hunting Tournaments. In addition to its burgeoning sports betting offering, it has benefitted from the relationships with a number of well-known brand ambassadors, including esports commentator Kostya Sivko. The Sportsbook and other innovative products by SOFTSWISS will be presented at ICE London 2023, stand N8-231.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
Latest News
7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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