Kindred Publishes Responsible Gambling Metrics for the Swedish Market

Kindred Group, along with ATG and Svenska Spel, has published key metrics for responsible gambling for Swedish customers that show signs of problematic gaming behaviour.

The key metrics, which are submitted to the Swedish Gambling Authority every six months, display the percentage of clients who were contacted due to suspected or confirmed problematic gambling behaviour.

The Swedish licensed operators Kindred, ATG and Svenska Spel agreed to publish four important metrics publicly starting in the fall of 2022. This is being done in an attempt to spread awareness of and knowledge about the companies’ efforts to promote responsible gaming.

“Our decision together with ATG and Svenska Spel to openly publish important customer behaviour data, in addition to our Journey towards zero ambition, will make it easier for our stakeholders to follow and understand how we, with the help of regulation, technology, research and human interaction, work to prevent harmful gambling. We believe that a more fact-based and open dialogue contributes to a more sustainable industry and we hope other operators will follow,” Henrik Tjärnström, CEO of Kindred Group, said.