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iGaming Trends for 2023
Every year seems to bring new developments to the iGaming industry. Recent trends like mobile gaming have allowed gamers to play online casino games for real money, and the industry seems to be moving toward even bigger things. In 2023, game developers will be keen on harnessing the potential of emerging fields like esports and the Metaverse. Let’s look at how that may play out during the year.
Esports
The esports sector may see some slow days this year, and shrewd providers are gearing up for this by diversifying their revenue sources. Of course, the field will remain firmly rooted in competitive gaming. However, it may also grow to include content creation, merchandise, and products. There is currently an entire market of gaming creators bringing in revenue through streaming platforms like Twitch and YouTube. As a result, esports’ reach may extend beyond streaming viewers to the consumers of these products and merchandise and the fans of said creators. 100 Thieves has already implemented this new model, announcing an in-house video game, increasing merchandising, launching an energy drink, and signing more content creators in the past year alone.
The Metaverse
Most people still don’t fully understand the Metaverse and what it plans to achieve, including in the iGaming sector. However, experts guarantee that it will become more mainstream in 2023. Evidence of this in the gaming world includes the upcoming VR model release from Apple and the new Meta Quest title that recently went live. Beyond gaming, the Metaverse is also making its debut in other industries, bringing in notable brands. Great examples include the recent collaborations between Ralph Lauren and Fortnite, and Burberry and Minecraft.
Player Game Designs
Fandoms have allowed gamers to contribute to game narratives in the past, sometimes influencing spin-offs, in-game stories, and more. This year, game developers could take this contribution even further, allowing players to design their own games. A great example is the sandbox RPG Hytale in which players can write their own quest story scripts and construct buildings. Similarly, the first-person building-and-raiding title Meet Your Maker allows players to design missions and levels. It is too early to say how this relationship between players and developers will evolve, but it will be exciting to see.
NPC Chatbots
Developers have been working on making NPCs more intuitive for a while, but 2023 could see their efforts enter the language arena. Creators are currently playing around with the idea of using Chatbots and generative language models to introduce evolving conversations into game environments. Essentially, you can expect to have adaptive dialogues with NPCs in open-world/RPG titles. These games will use open-source language models and further measures to ensure trustworthy talking NPCs.
AI Game Development
AI has already carved out a place for itself in the gaming industry, recently dipping its toes in game production. For example, EA recently used machine learning to improve the real-time animation of its most recent FIFA titles. 2023 may see more game developers follow suit and use AI tools to produce design ideas. High on Life recently enlivened its environments using art generated through Midjourney. If this trend continues, AI game development could take root in the industry.
Game Adaptations
Last year, Netflix notified its shareholders that it would add 55 new names to its game catalog. Riot Games, the developer behind Arcane, were one of the beneficiaries of this move. Their Netflix animated series set in the League of Legends world launched to universal acclaim, winning an Emmy for Outstanding Animated Program. Subsequently, industry experts are predicting an increased investment and production of game adaptations. You can look forward to a Gears of War film and animated series.
Conclusion
2022 was a great year for the iGaming industry, complete with the full implementation of AI in gaming systems and the further development of VR, among other things. Going into 2023, some sectors that got a start in 2022 will be looking to grow their influence, attract more fans, and become more mainstream. It should be exciting to see.
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7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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