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NOVOMATIC to Launch New Products at ICE 2023

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NOVOMATIC is going to launch new products at this year’s edition of Europe’s major gaming event from February 7-9 at ExCeL London.

Prominently positioned in the South hall, the show’s biggest exhibitor will showcase an inspiring display of cutting-edge gaming solutions for the diverse industry segments and markets on an all-new exhibition stand, and the savvy ICE visitor will instantly recognise: NOVOMATIC is back in black.

Land-based casino and AWP products & systems, biometric technologies for modern access solutions, secure cash handling solutions, sports betting and iGaming solutions – there is hardly an operator requirement for which the vastly diversified NOVOMATIC portfolio does not have a perfectly fitting answer in store, or can tailor a custom solution.

At the centre of attention, the slogan “BLACK IS BACK” heralds the international launch of a highly versatile slot cabinet series: the successor of NOVOMATIC’s hugely popular “Black Edition” cabinet with a series of three exciting new slot machines. All three models of the BLACK EDITION II series deliver leading-edge cabinet design, perfectly angled screens and a razor-sharp game presentation against the backdrop of a Black Metro finish and a contrasting LED ambient lighting concept. The multi-screen cabinet versions BLACK EDITION II 3.27 and BLACK EDITION II XL 3.32 are equipped with two full HD LCD screens in 27” and 32” diameters respectively and an equally dimensioned topper, which is optional for the XL cabinet version. The bottom screens feature PCAP-touch for maximum player interaction and the smoothly integrated toppers are slightly angled in characteristic Black Edition-style – all of which creates a striking presence on the floor, especially in XL and with the optional topper onboard. The sister model BLACK EDITION II 1.49J perfectly complements the cabinet series and offers a state-of-the-art presentation of NOVOMATIC’s wide range of upright games with its elegant 49″ J-curve screen. Additional features that enhance player convenience are the ergonomic footrest and padded palm-rest the powerful sound system and the overall maximum-impact game presentation powered by game play, graphics and audio.

Additional cabinet news comprise the massive new video slot slant top MASTER SL in versions 2.32 and 3.32 as well as two further slant top cabinets for the ETG segment. The DIAMOND X will showcase modern, state-of-the-art Progressive content presentation with the exclusive XTENSION LINK Volume 1 in the upright cabinet 1.55J and the brand new GOLDEN LINK Progressive mixes in the multi-screen version 2.32.

A central content highlight and showcase theme are the Candelas de los Muertos games with Señorita Suerte and Señor Muerte, both presented in banks of brand new BLACK EDITION II 1.49J machines, as well as with a dedicated photo booth and game characters roaming the booth. Both titles are also part of the brand new Linked Progressive mix NOVO LINE CASH CONNECTION Edition 4, which will be premiering at ICE with a superb selection of 20 LOCK ’N’ WIN titles. Further new mixes comprise a MONEY PARTY mix, an ULTRA BOOST LINK multi-game, NOVO LINE Interactive Edition X4 and Impera-Line HD Edition 9 as well as Series 2 of the top-selling IMPERA LINK.

NOVOMATIC ETGs will be represented with two new slant top terminals as well as a sneak preview to further product news waiting to be launched as 2023 moves on – and a complete LOTUS ROULETTE Genius installation.

At the centre of the stand, NBS will present the powerful features and functionalities of the NOVOVISION casino management system. This modular system offers a highly effective toolset for efficient casino management with extensive possibilities for automation, detailed analysis and sophisticated performance optimisation, taking into account all responsibilities and requirements of modern casino operations in terms of player protection, responsible gaming and reporting obligations.

In the different dedicated areas of the exhibition stand, experts from various subsidiaries as well as technology partners will also present their market-specific portfolio: NOVOMATIC Gaming UK, NOVOMATIC Netherlands and NOVOMATIC Gaming Spain with their show display of market-specific AWP products; Ainsworth and Apex with their latest cabinets and games; Fazi with a full range of ETG solutions; NOVO Cash with moneychangers made in Germany, AdmiralBET systems as well as SSBTs and the ever-growing Digital Gaming and Entertainment Division Greentube with trend-setting iGaming content and solutions.

Thomas Schmalzer, Vice President Global Sales NOVOMATIC AG, said: “As the traditional NOVOMATIC performance show, the ICE is an experience we look forward to every year. Especially for this year, we have an exceptionally extensive range of new products and attractive highlights – and such a comprehensive portfolio that the NOVOMATIC stand is really a one-stop shop.”

Industry News

LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Industry News

Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Industry News

Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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