Gaming Americas Weekly Roundup – January 30-February 5

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Gaming Laboratories International (GLI) has named David Elmore as Head of Commercial Services, North American Casinos. The appointment marks Elmore’s second tenure at GLI. Previously, he served as Division Head of Global Sales and Development for GLI’s Kobetron Division for 14 years. He returns to GLI after serving as Vice President of Sales for Gaming Innovation Group.

The Massachusetts Gaming Commission has announced that a Voluntary Self-Exclusion (VSE) list has been established specifically for sports wagering. Since the first casino in Massachusetts opened in 2015, more than 1700 people have enrolled in a VSE programme for casino gaming, and today there are 1329 individuals enrolled. The VSE programmes are designed to allow those who want to regain control a means to restrict their access to gambling for a pre-determined amount of time. With the introduction of sports wagering, individuals will have the option to self-exclude from casino gaming floors, retail and digital sportsbooks, or both forms of gambling.

Sportradar Group AG announced the Massachusetts Gaming Commission has granted US betting subsidiary, Sportradar Solutions, a Temporary Sports Wagering Vendor License for the state of Massachusetts. Sportradar now holds 44 licenses, or equivalent, in North America across US states, territories, tribes and Canada, providing its services to a wide range of clients operating within these jurisdictions, advancing transparency and integrity and delivering accurate sports data to sports betting and gaming agencies.

Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced that it has been temporarily certified by the Massachusetts Gaming Commission as a licensed sports wagering vendor. The temporary certificate of authority is valid for an initial 12 months pending final full authorisation.

Partnerships

MGM Resorts International announced a multi-year agreement to become a hospitality and strategic partner of the National Football League Players Association. Under the agreement, the two sides will collaborate on creating new content and fan experiences with current and retired NFL players. The partnership also provides hospitality benefits to NFL players with MGM Resorts’ properties serving as the host location for a variety of NFL player-related events.

Codere has entered into a new partnership with football team Club Atlético Lanús, which plays in Argentina’s top divisions Primera División and Liga Nacional de Básquet. Under the deal, the operator’s Codere-Bingo Lanús brand will feature on the back of players’ jerseys, underneath their squad numbers, until the end of 2023. The agreement builds on Codere’s long history with Club Atlético Lanús, with the operator having served as the team’s official sponsor between 1999 and 2016.

The newly promoted Brazilian Serie A side, Cruzeiro Esporte Clube has landed a new sponsorship agreement with the UK-based operator, Betfair. As part of the agreement, the betting firm’s logo is incorporated on the chest of the club’s shirt, which is back in Serie A of the Brazilian Championship after a recent promotion after three years. The agreement covers the men’s team and an essential space for brand awareness on the women’s kits – on the back, at the top.