Gaming Americas Weekly Roundup – February 6-12

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Betsson Group announced the appointment of Sara Uribe as the official ambassador of the company’s casino and table games offering in Colombia. This move makes Betsson Colombia the first operator in the country to have a dedicated ambassador for its casino offering, reflecting the company’s commitment to enhancing the entertainment experience of its players. Sara Uribe is a well-known presenter and model with over 15 years of experience in several of the top media channels in Colombia.

NeoGames announced the record-breaking launch of NeoGames Studio’s eInstant game, The Lamp, with the Virginia Lottery. Thirty days post-launch, The Lamp holds the record for the most profitable game ever in Virginia Lottery, with total purchases to date exceeding $40m, outperforming the game that holds second place by more than 200%.

The Cordish Companies celebrated the second anniversary of Live! Casino & Hotel Philadelphia with the announcement of a donation of $750,000 to Rebuild Philadelphia towards the major renovation of Murphy Recreation Centre, located in South Philadelphia. The contribution will allow Rebuild to finish the $4.5 million project scheduled to be completed in the fall. Proposed site improvements at Murphy Recreation Centre include a brand-new turf field for football, baseball, softball and soccer, along with brand-new basketball courts.

Partnerships

Konami Gaming announced the arrival of popular slot games such as China Shores, All Aboard Dynamite Dash, Quick Strike Online and more to Caesars Sportsbook & Casino in New Jersey and Michigan. The partnership also makes Konami’s complete online games library available across all real money sites owned and operated by Caesars Digital.

Betano has entered into an agreement with FIFA to become a regional sponsor of the FIFA Club World Cup in South America and America. Under the agreement, Betano will gain visibility with brand inserts on LED panels in games, as well as activations during the Club World Cup. This partnership is another step towards strengthening the connection between the house and FIFA, since, recently, the group also supported the World Cup in Qatar in Europe.

The Michigan Gaming Control Board has approved 888 Holdings’ VHL Michigan as the new platform provider for the Hannahville Indian Community’s internet casino gaming site under the Sports Illustrated brand effective Tuesday, February 7. The tribe operates Island Resort and Casino in Harris, Mich. The Hannahville tribe entered an agreement with 888 Holdings after Twin Spires, the original platform provider for both internet gaming and internet sports betting, announced its plans last year to exit the business.

The National Football League (NFL) and DAZN Group have agreed to a 10-year partnership to deliver NFL Game Pass International (NFL GPI) to sports fans around the world beginning with the 2023 season. NFL GPI enables fans outside the USA to watch every NFL matchup throughout the regular season and postseason.

Scientific Games has partnered with Optimove on a groundbreaking project that will pair five U.S. state lotteries with the brightest minds in internet gaming, customer engagement, loyalty and CRM for each of them to optimise their paid social media campaigns with customised data-driven strategies.