Latest News
kwiff and Xtremepush collaborate on new strategic CRM partnership

kwiff, the super-charged betting service, has signed an enhanced CRM partnership agreement with omnichannel and CDP experts Xtremepush.
A preliminary deal was struck with Xtremepush in September 2022, and this extension gives kwiff complete access to all the capabilities of the provider’s Omnichannel Customer Engagement and CDP Platform. kwiff’s proprietary platform will be leveraged for a deep integration which includes seamless synchronisation with its renowned Reward Hub that gives players an enhanced experience.
The Xtremepush interface permits a holistic overview of player behaviour that adds momentum to kwiff’s mission of having a fully automated, responsive and personalised player communication offering. This works across marketing and operational levels, while simultaneously taking player experience up another level at every point of their lifecycle.
kwiff’s engagement and retention strategy is executed by communicating with players through personalised, real-time messaging via email, SMS, push notifications and a selection of other channels.
kwiff’s CEO, Charles Lee, commented: “After much in-depth competitor research Xtremepush came out as the clear provider of choice as they share our personalisation philosophy. It is a tool that is not just suitable for our needs today, but for what we hope will be many years to come, and will allow us to fully realise our vision for player communications.”
Rob Pryce, Chief Revenue Officer said: “We’re delighted to be deepening our strategic relationship with kwiff. The Xtremepush platform’s advanced real-time data ingestion and communication suite is a natural complement to kwiff’s proprietary technology. We’re looking forward to working with kwiff to further integrate our technologies and provide their players with the most personalised and rewarding gaming experience in the space.”
-
Affiliate Industry6 days ago
Affiliates are the key to unlocking operator success in Africa
-
Asia6 days ago
Asian Poker Tour Announces Cancellation of APT Manila 2025
-
Asia6 days ago
Birmingham City Forms Alliance with GOD55 as Their Official Asian Betting Partner
-
Africa5 days ago
Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters
-
Asia5 days ago
Asia Pioneer Entertainment Holdings Limited Announces FY2024 Annual Results: Returns to Profitability with Strong Revenue Growth
-
Africa5 days ago
Play’n GO announces landmark South African partnership with Hollywoodbets
-
eSports6 days ago
TEAM VITALITY WINS BLAST OPEN SPRING 2025 AND EXTENDS WIN STREAK TO 16 MATCHES
-
Compliance Updates6 days ago
EPIC Global Solutions highlighted as a key element in PrizePicks’ iCAP Accreditation