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Armalytix and Betsmart Consulting announce new partnership
Armalytix, a cutting-edge fintech company that streamlines financial insights for financial crime and risk checks to the professional, financial services and gambling sectors, announced today that it has partnered with leading gambling compliance consultancy Betsmart Consulting.
Together they will provide gambling operators with a combined solution of tech-enabled affordability and Source of Funds checks alongside expert advice around the building of customer journeys, both from a regulatory compliance and a user experience perspective.
Powered by Open Banking technology, the offering provides operators with a fast, easy and non-intrusive way to take customers through the necessary checks. Betsmart have designed these checks for gambling operators using their extensive knowledge as the leading compliance expert in UK gambling.
Armalytix is an instant, plug and play solution that has been developed for gambling by regulatory compliance experts who understand all aspects of the industry, and want to tackle the problem of affordability and financial crime in gambling, making sure that the customer journey is both simple and compliant. It is simple and quick to integrate into any existing processes whilst being customisable to an operator’s individual needs.
Operators can trust this process to deliver the information and insights required to meet existing and future gambling regulatory standards to ensure customer welfare.
“As the industry has strengthened its approach in these areas, it has seen a significant commercial drop off, as customers who hit low level triggers are asked to provide PDF bank statements and / or payslips to verify how they are able to fund their gambling,” said Kirsty Caldwell, Betsmart’s CEO.
“From a customer perspective, this type of check often feels unnecessary and intrusive. Having to provide this level of personal information to a company they use for purely leisure purposes will likely prompt them to cut their losses and move to another operator. Add to that the long winded, clunky customer journeys, which often compound the problem. There’s now a much better way,” she added.
Betsmart Consulting was founded to help make gambling a healthy and respected industry, which provides a safe and fair environment for customers to enjoy, whilst enabling businesses to thrive. This partnership marries subject matter knowledge and expertise with cutting edge technology to enable engage better customer engagement with gambling firms.
“Working with Betsmart, we have developed a range of customer journeys to cover different levels of Source of Funds and affordability checks, which should take place at different stages of the gambling journey without being intrusive or posing as a hindrance to the customer. Betsmart make perfect partners, with their invaluable expertise in regulatory compliance and dedication to customer welfare,” said Richard McCall, CEO of Armalytix.
Armalytix is a leading supplier of compliance checks in the legal, accounting and financial services sector, and as such can provide an appropriate level of check to meet the regulators and operators’ requirements.
Latest News
PIN-UP Global is the Best Workplace According to SIGMA Europe
On November 11, within the framework of SIGMA Europe conference in Malta, the SIGMA Awards ceremony for the best market players took place. International iGaming holding PIN-UP Global received the BEST WORKPLACE 2024 award, confirming its status of the best employer in the iGaming industry for the second year in a row.
The SIGMA Awards annually honours outstanding leaders in the iGaming industry, recognising their achievements in innovation, team development and corporate culture. PIN-UP took the BEST WORKPLACE statuette thanks to its employee support programmes, HR process automation, team development and motivation systems.
“Receiving another BEST WORKPLACE 2024 award from SIGMA confirms that we are moving in the right direction, creating new trends and providing growth opportunities for true professionals. We at PIN-UP Global believe that only with the support and development of a team can a market leader reach true heights and set standards in the industry,” Oksana Izmailova, CHRO PIN-UP Global, said.
PIN-UP Global regularly conducts employee satisfaction surveys and pays special attention to the development of all team members. 60% of PIN-UP managers are promoted internally, and more than 20% of all new specialists start working for the holding company on the recommendation of current PIN-UP employees.
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BetConstruct Co-Founder Vigen Badalyan Receives Award at SiGMA Europe B2B Awards
BetConstruct has announced that the company’s distinguished Co-Founder, Mr. Vigen Badalyan, has received the Leader of the Year award at the prestigious SiGMA Europe B2B Awards in Malta.
Within the framework of SiGMA Europe, BetConstruct took part in this year’s SiGMA Europe B2B Awards in Malta on November 11, an event that celebrates excellence in the dynamic gaming sector. During the event, the company’s Co-Founder and visionary, Vigen Badalyan, received the Leader of the Year award, owing to his exceptional leadership in driving both the company and the industry forward, perfectly merging iGaming with Web3 and crypto industries.
For the past two decades, under the direction of Mr. Badalyan, BetConstruct has grown into a household name in the industry, pushing the boundaries of innovation and setting trends. Prime examples of this include products such as an advanced Sportsbook, a comprehensive Casino Suite, a dynamic Affiliate Sportsbook Software, and the novel The Last Battle loyalty system.
Latest News
LiveScore Bet Announces Withdrawal of Operations in the Netherlands
LiveScore Malta Limited (part of LiveScore Group) has confirmed the withdrawal of its LiveScore Bet brand from the Netherlands, with operations set to formally cease on 29 November 2024.
The decision follows the planned government tax increase which is set to rise by almost a quarter from 30.5% to 37.8% of Gross Gambling Revenue. The relinquishment of LiveScore Bet’s licence has been communicated to the regulator, Kansspelautoriteit (the KSA).
Currently, the primary concern for LiveScore Bet is of the impact on its people and customers. A process is now underway to inform all LiveScore Bet customers, whilst account registration has been deactivated meaning that there will be no new players join the site. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all LiveScore Malta directors, it is with regret that we have made the difficult decision to exit LiveScore Bet from the Netherlands. Unfortunately, the planned tax increase means that this market is no longer viable commercially.
“Since our launch in 2021 we have built a brilliant community of engaged customers, and we will greatly miss our relationship with them. We would like to thank our players, people and partners during our time in operation.”
LiveScore Bet Netherlands will be implementing the follow steps for active players to smooth the closure transition:
• Week commencing 25th of November, players will no longer be able to deposit funds.
• Player account balances will still be able to be used to wager until 29 November 2024.
• On 29 November 2024, LiveScore Bet will discontinue the ability for players to participate in games of chance and wager.
• On 29 November 2024, LiveScore Bet will also refund all player account balances to the linked contra accounts.
• LiveScore Bet will allow players to contact customer support post 29 November to ask questions about their account, and the disbursement of funds in the event of any withdrawals that could not be refunded on 29 November 2024.
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