MGA Games accelerates its expansion in Italy after its successful participation in Enada Primavera

The  MGA Games management and sales team ended their participation in the 15th edition of Enada Primavera in Rimini, the benchmark fair for the gaming sector in Italy, on a high note.

Account managers and professionals from the company’s sales team provided personalised service to all the visitors who came to the striking MGA Games stand to find out in detail about the company’s latest news.

One of the productions that generated great expectation and interest among the operators present at Enada Primavera was Elena Morali Mistero nel Circo, the first Italian Celebrities slot game to feature the famous Italian model and influencer Elena Morali as the protagonist.

“We look to be unique and give value to a product that has a lot to offer in the market. We want to make a localised product, unique for each market” and “we do this by putting names and the image of famous people with whom we have signed agreements, to the face and voice in our games. The players know these famous personalities, making this a very interesting feature for the operators”, explains Jorge Javier Lanfranchi, Sales Director at MGA Games.

In addition, thanks to the presence and work at Enada Primavera, negotiations have begun with various operators and platforms from regulated markets, which are expected to come to fruition throughout the year. The fair has been an excellent opportunity for us to be part of the extensive networking, to gather ideas and share our experience. “Participating in Enada Primavera has been a great opportunity to meet with important clients from such a key market as Italy and show them our great content portfolio. We return delighted to have taken part in one of the biggest events in the industry”, explains Lanfranchi.

This successful participation is another step in MGA Games’ expansion into Italy, considered a strategic market for the company’s future. In the new 2023-25 strategic plan, MGA Games contemplates an important program of product launches for Italy that includes new slots5 and megaways titles based on the successful product localisation formula and combination of the latest AI technology with excellence in customer service.