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Premier League statement on gambling sponsorship

Published

2 years ago

April 14, 2023

George Miller

Premier League statement on gambling sponsorship

Reading Time: < 1 minute

Clubs agree to withdraw gambling sponsorship from the front of their matchday shirts, the first UK sports league to do so

Premier League clubs have collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising.

The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media and Sport as part of the Government’s ongoing review of current gambling legislation.

The Premier League is also working with other sports on the development of a new code for responsible gambling sponsorship.

To assist clubs with their transition away from shirt-front gambling sponsorship, the collective agreement will begin at the end of the 2025/26 season.

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George Miller

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.