Africa
PRAGMATIC PLAY EXPANDS PRESENCE IN AFRICA WITH PRIDEBET GHANA

The provider signs a multi-vertical deal with PrideBet
Pragmatic Play, a leading content provider to the iGaming industry, has deepened its footprint in Africa following a multi-product deal with PrideBet.
The Ghana-based sports and casino brand now offers Pragmatic Playâs complete portfolio of Slots content, including the popular Big Bassâą series, as well as recent release The Knight Kingâą and multi-award-winning games Gates of Olympusâą and Sugar Rushâą.
PrideBet players can also enjoy Pragmatic Playâs full suite of Virtual Sports content. Available 24/7 and powered by a real-time physics engine that delivers unrivalled high-quality rendering, the market-leading portfolio of sporting titles produces realistic and fully immersive entertainment experiences.
Pragmatic Playâs partnership with PrideBet is its latest in Africa, as the provider looks to consolidate its position in regulated markets across the continent.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: âWeâre delighted to welcome PrideBet to our ever-expanding client base. Ghana is one of the biggest and most highly regulated markets in Africa. With player protection and sustainability being top priorities for Pragmatic Play, this partnership represents an excellent opportunity for us to expand our presence on the continent.â
Kwadwo Amaning-Kwarteng, Country Manager at PrideBet Ghana, said: âWe see Pragmatic Play as a strategic partner in our strong ambition to become the premier sports betting and gaming destination for players in Ghana and beyond.
âPragmatic Play will provide PrideBet Ghana with quality slots and virtual sport content alongside our sports product. We want to truly stick to our slogan that at PrideBet â Together We Play, and bringing in elite level content will allow us to attract even more fans of both verticals.â
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