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Hyper casual market is shrinking, and Match 3 games face market saturation, finds Liftoff in new report

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The report features insights and data from the 500 highest-grossing mobile games over the past two years and data from over 390 billion ad impressions and 16.7 billion clicks across 100 million installs.

Key findings from this report include:

  • The hypercasual market has seen a 20% decline, falling from 50% in Q1 2021 to just over 30% in Q1 2023. Mobile game developers have combatted this decline by merging game mechanics to create hybrid casual games with a much broader motivational appeal and better monetisation opportunities due to their mix of different gameplay layers.

  • 100% of the top ten grossing casual games featured competitive events last year, and the vast majority implemented co-op tournaments and race events in a bid to broaden the appeal of their games by tapping into the competitiveness of their players.

  • Over a quarter of casual games on the market use mini-games outside of their core gameplay mechanic to drive user acquisition and engagement.

  • Match 3 games are facing severe market saturation, making it incredibly difficult for emerging titles to make the charts; of all the traditional match 3 games releases in the last two years, only two have become top-grossing titles.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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