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Building Your Brand: 5 Marketing Strategies for Your Sportsbook

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Legalizing sports betting has become a hot topic in many countries. Starting a legal sportsbook is a complex undertaking that requires thorough research, a solid business plan, and compliance with regulatory requirements. It involves licensing, payment processing, risk management, and marketing, among other key aspects.

As a sportsbook operator, you need to be well-informed about the betting market, understand the needs and preferences of your target customers, and provide an enjoyable and safe betting experience. In this article, we will provide some insights and tips on how to start a legal sportsbook, including important considerations, challenges, and best practices.

Social Media Is on Your Side

Social media is undoubtedly a game-changer in terms of marketing. Its power lies in its ability to reach a vast audience with minimal cost. For sportsbook businesses, there is no better way to connect with customers and build brand awareness than through social media platforms like Facebook, Instagram, and Twitter.

These channels offer many options to target specific demographics, making reaching potential customers who are likely to engage with your sportsbook service easier. The impressive reach, combined with the ability to tailor your message to your target audience, translates to a higher chance of conversion and better ROI for your marketing campaigns.

With this in mind, sportsbook businesses must invest in and maximize the potential of social media to remain competitive in today’s digital landscape.

Offline Marketing Is Valuable

In today’s world of digital marketing, it’s easy to overlook the value of offline marketing. However, tapping into offline marketing channels is still a valuable strategy to consider when it comes to sports betting businesses.

By doing this, you’ll have the opportunity to reach out to individuals who may need to be more tech-savvy or adept with social media and who might not come across your online promotions. One way to reach offline audiences is by distributing well-designed and informative leaflets and flyers that showcase your sports betting business’ services.

Opting for this more traditional advertising method has various benefits, such as being cheap and cost-effective, particularly if you’re a budding entrepreneur with a limited budget. Overall, offline marketing techniques guarantee you can promote your brand to a more extensive and diverse audience, driving more leads and converting them into loyal customers.

So, trust us, don’t overlook the power of offline marketing, and include it in your overall marketing strategy.

Use Content Marketing

Content marketing has proven to be one of the most effective marketing strategies for businesses. For example, it can be a powerful tool in promoting a sportsbook business by telling engaging stories highlighting the platform’s benefits.

Creating valuable and relevant content that speaks directly to the target audience provides value and helps build trust with potential customers. However, great content alone is not enough. Optimizing the content to ensure it ranks high in search engine results pages (SERPs) is equally important.

This can be achieved through various tactics such as keyword research, on-page optimization, and building backlinks to the content. By combining compelling storytelling with effective search engine optimization, a sportsbook business can successfully attract and retain customers in a highly competitive industry.

Offer Attractive Bonuses

When running a successful sportsbook business, offering attractive bonuses is a proven method to attract customers. Therefore, it’s essential to provide incentives that will make potential customers choose your business over competitors.

Potential customers will likely take their business elsewhere without a compelling reason to give your sportsbook a chance. But it’s easier said than done, especially considering the legal restrictions imposed on sportsbook businesses in many places. Moreover, even where it’s legal, the competition is stiff, which means new players must work hard to gain traction.

However, focusing on offering tempting bonuses can help your business stand out amongst the crowd. If you can provide value that potential customers find irresistible, they will be more likely to try your sportsbook, putting you on the path to success.

Give SEO a Try

When it comes to implementing a search engine optimization strategy for a sports betting website, many challenges must be considered. The most significant is the highly competitive landscape in which such websites operate. With countless websites publishing blog posts, guides, and tips and tricks on the same subject matter, standing out from the crowd is no easy feat.

To effectively differentiate yourself from the competition, it is essential to have a deep understanding of your target customers. This means taking the time to understand how they speak, what matters most to them, and where they are looking for solutions. Only by developing this precise understanding can you create a search engine optimization strategy that truly resonates with your audience and helps drive organic traffic to your site.

While this may require a significant investment of time and resources, the rewards of a successful strategy are well worth it, from increased visibility and brand recognition to increased conversions and revenue. Understanding your audience is the key to success in sports betting SEO.

Ready To Properly Market Your Sportsbook? Build Your Brand Today!

Sports betting has grown exponentially over the past few years, with the increasing accessibility of technology and the internet. In addition, the rise of mobile betting has led to the development of sophisticated mobile apps that allow users to wager on their favorite sports from anywhere, at any time.

However, it would help if you weren’t discouraged when wishing to start your own sportsbook. By tapping into these resources, sports betting businesses can maximize their potential reach and capture the attention of a broader audience.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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